Consumer

How Magazine Covers Have Changed in the Last 100 Years
August 28, 2015 at 3:01 pm

Next time you’re wandering through the grocery store, take a stroll down the magazine aisle. On the covers you will most likely see a lot of scantily clad women. Yeah, we get it. Sex sells. In 2015, it’s everywhere and can sell virtually anything. If you look at this “comparison study” (https://medium.com/@karenxcheng/the-evolution-of-magazine-covers-d55514210a57) on the last…

CBS Bets Fantasy Sports Fans Will Pay for a New Site With an Old Name
August 3, 2015 at 3:38 pm

It’s hard to get people to pay to use websites. It’s easier, for now, to get them to pay for TV. So here’s a compromise that could work: CBS is launching a new sports site, and hopes people will pay $10 a month to use it. You can visit CBS’s new SportsLine for free, but the…

Tiger Beat Magazine Is Revived With a New Vision
August 3, 2015 at 3:31 pm

Tiger Beat, the magazine whose flattering photographs of young pop stars and actors made it a favorite of teenage girls, has found its Prince Charming. A few of them, actually. A group of 17 investors recently raised $2 million to buy and revamp the magazine, giving new life to a publication that had lost much…

Economist Films, "The Gateway Drug to The Economist"
June 15, 2015

The Economist's new video initiative debuted the pilots of two digital video series today, with the intention of bringing the 171-year-old global-affairs magazine's mindset to documentary form and a broader audience.

"I don't think this is about us trying-almost embarrassingly hard-to be down with the kids," said the president of Economist Films, Nicholas Minter Green, at a private screening of the videos Tuesday night at the Tribeca Grand Hotel. "I love to see it as a sort of gateway into the Economist world...For some people, it will be their first point of contact and a powerful experience for them

Events Are Paying Off for Publishers
December 1, 2014

Publishers understand the need to diversify, and there are plenty of smart channels in which to extend editorial brands, including live and virtual events. Events have the potential to unlock new revenue, solidify audience engagement, and bolster advertisers' integrated marketing campaigns.

The Innovators: Publishers focus on quality content to cut through the noise.
April 1, 2014 at 7:00 pm

Today's innovators are those who are adept at building clear communication channels-and brands and revenue streams-despite all the noise we are currently enduring. Publishers still have to be creative and serve their audiences-that's a given-but from the discussions we had with the five publishers featured in this special feature, fighting distraction and finding focus is the real challenge.

Publishing Executive Contributor Guidelines
December 9, 2013

Thank you for your interest in writing for Publishing Executive. We're eager to hear what's weighing on your mind and the wisdom you'd like to share with our readership of publishing industry professionals. But first, some housekeeping...