Consumer

How Hearst's Troy Young Is Redefining the Role of a Magazine Executive
December 1, 2015 at 1:52 pm

Overhauling the status quo at a massive media company can be a daunting task. When that company has as deep a legacy as the 128-year-old Hearst does, that task gets even harder. Add in a slew of strong-willed editors overseeing 19 independent brands, and it's nearly impossible. But for Troy Young—Adweek's Magazine Executive of the…

Meet The Entrepreneurial Salesperson & The Content Underwriter at Reboot
November 10, 2015 at 3:19 pm

In less than a week media sellers eager to reboot their selling strategies will convene in NYC for the immersive Reboot sales workshop. It’s an ambitious and innovative program that is precisely designed to meet publishers’ need to radically change how they sell media. Check out the video by our Chief Media Alchemist Andrew Davis…

Will Ecommerce Drive Big Revenue for Publishers?
October 26, 2015 at 6:39 pm

Consumer magazine publishers have fallen in love with ecommerce this month. At the beginning of October, Rodale announced the launch of its new ecommerce site Rodale Wellness. The site sells healthy lifestyle books and DVDs and combines that experience with content from Rodale News. Last week Time Inc’s People also launched a branded ecommerce platform,…

Creative Programmatic: The Need for Better Rich Media Ads
October 23, 2015 at 2:36 pm

Three distinct factors determine whether a digital ad is effective: where it’s placed, the design, and the call to action. Programmatic advertising is gaining a lot of excitement in the advertising space because it handles the first of those factors: placement. Programmatic advertising places the right ad in front of the right person at the…

TNG Shakes Up Magazine Retail Sales
October 20, 2015 at 3:19 pm

The latest of TNG-initiated changes to retail sales cannot, by a long shot, be considered surprises to anyone—they’ve been proposed, and pondered, and rejected, and accepted, and tried, and tweaked, and tried again for years. Some publishers have already integrated them into their systems; some distributors and retailers already enjoy the benefit of these changes…

Media and Marketing M&A on the Rise in Q3
October 9, 2015 at 12:46 pm

On Wednesday, investment bank Berkery Noyes released its media and marketing Q3 mergers and acquisitions report.  Berkery Noyes reports that media and marketing deal volume declined 6% from Q2 to Q3 in 2015. But compared to 2014, the number of M&A transactions has increased 4% year-to-date. B2B publishing was the stand-out sector for M&A deals…

How Wired, The New Republic & Foreign Affairs Are Evolving Their Revenue Models
September 21, 2015 at 2:28 pm

Part and parcel of the transformation many publishing companies are undergoing in an effort to become multifaceted media companies is the need to alter their revenue composition. To this end, publishers have launched new products around marketing services, subscription, video, podcasts and more. At the Publishing Executive Live Evolution Summit on September 29th, attendees will…

Reports on Print’s Resurgence Are Misleading
September 8, 2015 at 2:13 pm

There are two stories I found on the web that definitely seem to go together. One is titled Print Magazine Readers Outnumber Digital 2 To 1 and the other August Ushers 59 New Titles… Each has charmingly enthusiastic information about the print side of our business, from which, in my opinion, one could draw erroneous…