Content Analytics

The 2019 FUSE Media Summit Technology Award Winners
December 4, 2019 at 10:28 am

We asked digital publishing executives to vote for the top technology vendors they encountered at FUSE Media 2019. Check out the "Best Boardroom Case Studies," the "Startup Derby Winner," and one "Company to Watch." Plus, learn how these vendors are specifically helping publishers.

Measuring Editorial Quality for Digital Journalism (Beyond Performance Metrics)
November 7, 2019 at 9:52 am

Measuring the digital performance of stories is part of any modern media company. As editor in chief of a media startup, I spend more of my days trying to make sense of various performance metrics than I ever thought I might back in journalism school. I understand the vital importance of making sure our stories…

Publishing Trends to Watch in 2020
October 24, 2019 at 8:50 am

The weather is cooler, the pumpkins are here, and it’s time for people with opinions to start publishing articles announcing what to watch for in the media and publishing industry in the coming year. There are many others like it, but this one is mine. The media industry is experiencing a flood of consolidations. From…

Parse.ly Data Highlights Key Drivers of Reader Retention
May 9, 2019 at 2:36 pm

A major priority for publishers is not just audience growth, but audience retention and ultimately conversions. But do we really know what the driving factors are behind this level of reader loyalty? Recent analysis by content analytics company Parse.ly found that habitual readers, measured as returning visitors, is the most important metric for driving conversions.…

5 Ways Publisher Technology Lags & Hurts Monetization
April 17, 2019 at 4:32 pm

The publishing space is one of the most rapidly evolving markets across the digital landscape. Unlike the majority of the platforms hosted online, publishers rank on top alongside ecommerce and SaaS when it comes to traffic spikes, fine-tuning ROI opportunities, and constant innovation in a red ocean of ad networks, browser updates, malicious iframes, and…

Intention, Authenticity & Value: 3 Key Commerce Strategies for Publishers
March 20, 2019 at 12:17 pm

Publishers are aware of the need to diversify revenues, and increasingly, commerce is the key strategy–with 31% stating it will be an important focus in 2019. There’s a good reason that’s the case. Monetizing embedded links that direct readers to products allows publishers to generate meaningful revenue from their content. Simultaneously, advertisers get the opportunity…

How Publishers Are Venturing into Subscription Video on Demand (AKA OTT)
December 12, 2018 at 1:39 pm

Over the past decade, video has become a standard component of the content mix for media brands. Most publishers have ramped up their video-making and monetization capabilities, increasing quality and volume of in-house video production and hosting them on their own sites and distributing on social media platforms such as Facebook, Instagram, YouTube, Twitter, and…