Content Strategy

Condé Nast Entertainment President Oren Katzeff on Video Production During COVID-19 Pandemic
April 13, 2020 at 7:43 am

Condé Nast Entertainment (CNE) develops video and audio content for major media brands including Bon Appétit, GQ, Vanity Fair, and Vogue – now with the added challenge of remote production during the COVID-19 pandemic. In this episode, we talk to CNE President Oren Katzeff about how the global studio is operating during this trying time and experimenting with new formats from home.

Confronting COVID-19: How Bobit Business Media Brands Are Supporting Salon Professionals
April 2, 2020 at 1:53 pm

While many professionals are gradually observing the impact of COVID-19 on their industries, others felt it the moment their businesses shut doors to the public. The latter is true for the salon owners and hairstylists who engage with Bobit Business Media’s Beauty, Health & Wellness division brands. Here’s how these media brands are supporting salon professionals via webinars, downloadable resources, and other timely content.

How Content Consumption & Creation Is Changing (and How to Keep Up)
March 5, 2020 at 10:43 am

From Gutenberg’s printing press to Google’s AMP format, the publishing world has gone from zero to one million miles per hour, with revolutionary changes to the way we produce, distribute, and consume content. Here is a breakdown of some of the key changes in digital publishing, plus tips for keeping up and even staying ahead.

Are You Missing the Email Opportunity?
February 24, 2020 at 4:16 pm

The Skimm reached seven million subscribers in seven years. The Hustle hit half a million subscribers, growing by 5X in just 12 months. Morning Brew announced their one millionth subscriber last February and grew revenue by $10 million in one year. The media industry is no stranger to this email product wunderkind. Publishers have seen the…

8 Things to Remember When Monetizing Content
February 24, 2020 at 8:40 am

With online ad revenues continuing to decline, publishers know they need to do something to generate new income, which has led the industry to focus on reader revenue generation. It's entirely possible to make money with paid content. But to do so, you have to be prepared upfront to commit to the process and to follow certain rules and patterns.

Guess Who's Going to Buy You? That's Right...Your Advertiser
February 14, 2020 at 2:59 pm

Barstool Sports launched as a print publication in 2003. Since then, they’ve become a multi-million dollar diversified sports and pop culture media company. Barstool recently sold to one of their advertisers, Penn National Gaming (owner of the Tropicana), for $450 million. A few years ago something like this would be considered an anomaly. Today, odds…