Content Strategy

Do You Know Where Your Content Is?
March 1, 2009

More and more, publishers are seeking content management systems (CMSs) that help them to create in one system content intended for any channel. These tools serve as central repositories of content stored in extensible markup language (XML) and interact with other publishing and delivery systems (e.g., print and Web), thus enabling publishers to repurpose content across a host of channels on the fly.

10 Do’s and Don’ts for Implementing a CMS
December 1, 2008

Implementing a new content management system (CMS) or Web content management system (WMS) is, to say the least, a daunting task. Integrating past content and anticipating future needs—all while trying to meet the requirements of present constituents—leaves the process riddled with potential for missteps. It’s no wonder experts in CMS/WMS implementation stress the need for adequate preparation.

Cygnus Business Media Partners With DirectoryM to Expand Editorial Content’s Reach
August 8, 2008

Cygnus Business Media, an international business-to-business media company, announced this week a partnership with DirectoryM to provide more than 2,500 articles into its Content Publishing Engine. The search directory, located at, is integrated into more than 200 local media sites. With the partnership, Cygnus Business Media significantly expands the reach of its content—it will now be able to be accessed through a search of local directories using keywords or by searching by category. DirectoryM, based in Cambridge, Mass., reaches more than 5 million unique visitors each month through its local advertising platforms and connects them with small to mid-size businesses throughout the

Content on the Go
November 1, 2007

In today’s publishing world, content must be easily and instantaneously manipulated—no matter whether it’s headed to the Web, a magazine or a directory, burned to a CD or DVD, or broadcast in the form of a podcast. “Content repurposing … should certainly be top-of-mind for magazine publishers,” suggests John Kreisa, director of product marketing, Mark Logic Corp., San Carlos, Calif. “Putting the right infrastructure in place is key to tapping into that market. …” But evaluating whether to “build or buy” is often a publisher’s first hurdle. “I think the decision … should be based upon business objectives and expectations for growth,” says Peter

5 Tips for Monetizing Online Video Advertising
August 31, 2007

The use of online video is rapidly becoming mainstream for publishers as well as advertisers. Yet, publishers are still trying to figure out how best to capitalize on this trend and balance how much advertising in your video content is too much and annoying to the viewer. The Mequoda Group, LLC is an online publishing and consulting company devoted to helping publishers of all forms master the Internet. Adam T. Sutton, managing editor, Mequoda Group, often blogs and writes articles for Mequoda Daily, a free e-mail newsletter, blog and RSS feed that sends five tips a week to more than 6,000 subscribers. He

How to Leverage Rich Media
August 1, 2007

Rich media: buzzwords publishing executives are being served up more often these days than their morning mocha frappuccinos. But how many of us fully understand how to utilize rich media to create powerful integrated publishing? By now, most understand that “rich media” essentially means using multimedia tools with an interactive twist. The trick is finding the right twists for your audiences utilizing streaming video, blogs, podcasts, webcasts, e-newsletters, message boards, polls, etc.—and then creating interactive advertising opportunities for your partners. Publishing Executive interviewed experts in the field to get some pointers on how to put rich media to use successfully. Wired Into Technology

Striking It Rich With Rich Data
June 1, 2007

In 1859, in sleepy farm country near Titusville, Pa., a group of New York investors dug the world’s first oil well. Locals had known about the sticky black stuff for hundreds of years, occasionally using it to patch leaks or lubricate farm machinery, but mostly considering it a nuisance. Sometimes, when digging for water, they would strike oil instead—and promptly abandon the site. Like those farmers of old, there are publishers today who are sitting on a valuable, little-used asset, not considering that a little extra digging could yield enormous dividends. The product is accumulated information, which smart companies are repackaging and making available