Content Strategy

Buying a Content Management System
March 1, 2003

Yogi Berra once said, "When you come to a fork in the road, take it." We all know you can't go down two paths at once, but choosing can be hard, especially if you're a publisher talking about whether to buy or to build a content management system. Most publishers who end up building a solution say to themselves more than once, "I know other publishers have done this before, so why do we have to build from the ground up?" And most publishers that buy a product at some point say, "We're doing so much customization, we might as well have started from scratch-and we still

Where's My Stuff?
March 8, 2002

"There's the looming prevalence of reasonably inexpensive DVD media and somewhat inexpensive writers," notes Vince Naselli, director of TrendWatch Graphic Arts, a research company that specializes in the assessment of trends in the graphic communications market. By providing timely and strategic information, Naselli's group harnesses some of the most hard-hitting market analysis in the business. This time, digital asset management goes under the gun. In TrendWatch's latest report, "Storage Media: Where's My Stuff?," Naselli indicates an increasing acceptance of DVDs as a storage medium--especially for archiving purposes among graphic arts professionals. A simple search on Yahoo! indicates that dozens of companies are providing

For Non-Profit's Sake
January 18, 2002

The definition of "interaction" has evolved over the past few years with increasing momentum being directed toward Internet-related technology. At one time, to be considered an outreaching association, it was enough to send memos or manage meetings. But that was then. Today, an association's mobility depends greatly on how it uses the Internet to court new members and spread news. Within the publishing industry, nothing could be more accurate when standardization is among the most often discussed subject among production managers intent on making the most of their workflow. Recently, Printable Technologies shed light on how digitization is the tie that binds cross-media

Crunch Time
October 1, 2001

The thunder of the line running down-field at kickoff. The clash of helmets ramming together. The stealth movements of a wide receiver. The mere mention of the National Football League (NFL) conjures up images of strength, speed and agility, so it makes sense that the talents showcased on the field are the qualities the league values as a business. Ready, set . . . wait "NFL Photos is the still photography division for the NFL," says Paul Spinelli, director of photographic services (NFL Photos), National Football League. "We have three million images in our library dating as far back as the turn of the

Unscripted
July 6, 2001

There is discontent in the land of content management, at least in the realm of file transfer services. Last week, WAM!NET cut 130 jobs and Printable bought out Collabria. Mergers and acquisitions within the sector have raised a few eyebrows and suspicions that management services may not be delivering what they had once touted. Whether its a question of inconsistent pricing structures or even mismanaged infrastructure, the graphics arts community is speaking out. This week, Scott Seebass sat down with PrintMedia InBox to set the record straight about ASPs, file transfer and the future of online business models. Seebass is CEO and chief engineer

High Standards
June 29, 2001

Standard & Poor's Research Services, a provider of economic information and forecasting, publishes subscription-based services to Fortune 1000 clients in a wide variety of markets, including automotive and telecommunications to government, consumer and financial industries. Faced with the challenge of how to best deliver its analysis of economic activity to a client list in more than 111 countries, Standard & Poor turned to SkyWorld for the answer. Asked to explain the problem, Glenn MacDonnell, business manager/global services at Standard & Poor's, elaborated, "We're in the business of information dissemination. At one time it was sufficient to publish and distribute this information to our clients

The Politics of Science
June 22, 2001

Politics is in CQ's blood. Congressional Quarterly (CQ), the Washington D.C.-based watch-dog publisher, outputs magazines, books and directories in print and online. But most recently, CQ experienced a face-lift from the inside out. Really Strategies and Information Management Team (IMT) steered the transition of the weekly CQ Researcher from print to the Web. Both of the content management and consulting companies worked with CQ Press to successfully implement several simultaneous tracks of the project without jeopardizing daily editorial and production operations. The team implemented changes to not only the production system, but also content format and feeds on the new Web site. During

Marvelous Comics
June 8, 2001

Spider-Man, the X-Men and Captain America all have super powers that transcend mere mortals. But now, so does Marvel Comics, creator of the famous superheros. When it came to archiving, the higher powers at Marvel knew they needed to go beyond simple storage of large quantities of artwork, style guides and biographies. The new MerlinOne technology creates and manages collateral, such as photos, graphics, PDFs, QuickTime movies, text objects and other digital content. With a library of more than 4,700 proprietary characters, Marvel Enterprises is one of the most prominent character-based entertainment companies in five divisions—entertainment, licensing, toys, comic book publishing and Internet/New Media—in

History Revisited
February 2, 2001

Assuming that history repeats itself, it stands to reason that yesterday's news matters, and that it may facilitate a far greater understanding of today's society. As the result, both The New York Times and The Wall Street Journal are going digital in order to better manage their long-time assets. Up until now, if someone wanted to research news from as far back as the 1800s, the process was limited to manual and microfilm sifting, two considerably archaic methods of content retrieval in the age of the World Wide Web. In order to step-up usability, both notable publications have had to make two important considerations:

A Win-Win Situation
January 5, 2001

The greeting card business wins big on Mothers' Day. Telephone companies get busy over Christmas. Candy stores count their collateral on Halloween. But for newspapers, election night is one of the most important and most challenging evenings of the year to cover. Not surprisingly, Election 2000 was no exception. In retrospect, the recent Presidential election coverage has been criticized for being both preemptive and often chaotic. Amid the flurry of spin, a newspaper publisher ideally wants to gain temporal advantage over competitors by reporting as accurately as possible given the sometimes unexpected curve balls, as seen specifically with the prolonged Florida "Indecision 2000." While