Data

How Nielsen's Total Audience Measurement Will Give Ad Buyers a Programmatic Boost
October 22, 2015 at 2:03 pm

Nielsen's upcoming total audience measurement tool—which the company shared exclusively with Adweek on Tuesday—will finally show networks and advertisers how their content is viewed across all platforms. But as the company works with top industry execs to evolve video measurement, Nielsen says its new data will also help buyers optimize their media plans. Once buyers…

Flipboard Improves Its Ad Targeting Capabilities
October 19, 2015 at 1:34 pm

Flipboard is enhancing its ad targeting, opening its own proprietary data to advertisers for the first time. Dubbed Interest Graph Targeting, the new offering aims to help advertisers reach a more targeted group of users than previously available. Where advertisers could target broad categories such as sports or travel, they'll now be able to choose…

Measurement Firm ComScore to Acquire Rentrak
September 30, 2015 at 2:05 pm

Audience measurement firm ComScore Inc. agreed to acquire rival Rentrak Corp. in an all-stock deal that aims to reshape the business of sizing up what consumers are watching—and the ads they are seeing—whether on TV, the Web, or mobile devices. ComScore, known for its Internet-traffic measurement capabilities, and Rentrak, which uses set-top box data to…

Press Release: Mary G. Berner to Leave MPA after Completing Three-Year Term
September 30, 2015 at 1:56 pm

The one-year anniversary of the launch of The Magazine Media 360° Brand Audience Report demonstrates that magazine media is a healthy and vital source of news, information and entertainment for today's consumers with 9.7% year-over-year total audience growth. Since introducing the new metric one year ago today, the industry has been on a steady course to demonstrate that consumer demand remains high for magazine media content across platforms. As part of this milestone, the MPA Board of Directors announced today that President and Chief Executive Officer Mary G. Berner will be leaving MPA as part of a planned transition.

The Basics of Content Analytics for Publishers
August 1, 2015 at 1:12 pm

Given magazine publishers’ surfeit of competition from free, high-traffic websites and services that disaggregate content (think Facebook, Google News, and Flipboard), it’s time to refine methods for determining what your content is doing for you, and for making sure you’re squeezing as much revenue out of it as possible. That’s where content analytics comes in.…

Growth Hacking: Tactics for Supercharging Audience Development
June 24, 2015

Growth hacking is a common term used in the startup world, describing the strategies used to grow a business quickly and affordably. It's the same mindset that has propelled certain media startups like Buzzfeed and Medium to prominence today. But growth hacking isn't just for startups, argues Mezzobit founder and CEO Joseph Galarneau, who is also the former digital general manager of Newsweek and The Daily Beast. Legacy publishers can adopt these strategies too, though it requires significant organizational overhaul and cultural change.

A Futuristic Look at Data & Publishing: Entering the "Human" Internet Era
May 29, 2015

Popular thought has it that the Internet has allowed us to usher in something that is known generally as the 'knowledge economy' or the 'information age'. I happen to believe that society is already moving out of that era and on to 'the human era', an era where we are re-asserting our humanity.

The Unintended Consequences of Data Targeting
May 8, 2015

Every brand is attempting to deliver a unique experience for every single person it engages with. This is not a new challenge -- it is a longtime dream of marketers. But only now are we even starting to pull together the technologies needed to deliver on that vision -- and there is still a ways to go. But make no mistake: the technology is getting there. And fast.

How Hanley Wood Is Building on Data
April 1, 2015

The B2B world has changed says Peter Goldstone, CEO of Hanley Wood. And along with it, so has his company. While Hanley Wood remains dedicated to serving the residential and commercial design and construction industries, how it goes about that task has evolved