Data

Media, Journalism and Technology Predictions 2016
February 4, 2016 at 2:35 pm

This year’s key developments will centre on online video, mobile apps and further moves towards distributed content. Mounting problems around online display advertising will lead to a burst of innovation around journalism business models. More specifically… Facebook/Google/Apple battle intensifies over the future of mobile and the discovery of content Messaging apps continue to drive the next…

25 Websites Captured in 3 Revealing Charts
February 2, 2016 at 2:16 pm

“What sites do you pay attention to?” I get asked this all the time. Well, I follow lots of them — and for different reasons. Some because of their proud legacy. Others because they disrupted the old guard. Many because they raised a boatload of VC money. A few because they’re media darlings. I’m also…

Partner Voices: A New Metric for Evaluating Your Email Strategy: “Revenue Per Open”
January 29, 2016 at 11:50 am

By Kerel Cooper, VP of Platform Development at LiveIntent Efficiently increasing revenue from your email inventory is always top of mind for publishers. Cost Per Thousand Impressions (CPM), unique user value, yield, and number of subscribers are all important metrics when evaluating the value of your inventory. But do any of these metrics tell the…

How Semantic Technology Can Improve Reader Experience
January 22, 2016 at 2:19 pm

With titles such as Far Cry and Halo set to add to their franchises in 2016, the hype and marketing that will surround the launch of these games is a clear indicator of the progression made by the video game industry in a very short period of time. Compared to characters such as Pac-Man and…

Quartz Says Traffic is Growing Rapidly, and Ad Revenues Are Too
January 22, 2016 at 2:12 pm

When Atlantic Media launched Quartz as a standalone business site in 2012, it seemed like an odd experiment. The site didn’t even have a traditional home page, and editors said writers would be divided not into traditional beats but instead into “obsessions.” It didn’t even have a mobile app, and still doesn’t (although it is…

The Data Behind the Most-Read Article of 2015
January 22, 2016 at 2:01 pm

In general, when we publish data, it’s always in anonymized, aggregated form — because that sort of data lets us identify the cross-network trends relevant to all publishers. Now and then, though, we have occasion to look deeply at one publisher’s data, which lets us pull out facts that might be obscured when aggregating across…

Data, Storytelling & the U.S. News Best Countries Ranking
January 20, 2016 at 2:54 pm

U.S. News & World Report is known for its rankings, from the best colleges and hospitals to the best mutual funds and cars. Today the publisher launched perhaps its most ambitious ranking. Unveiled at the World Economic Forum in Davos, Switzerland, Best Countries is a ranking and web portal that aims to tell the story…

Press Release: Time Inc. Launches CampaignFocus Platform in Partnership with Audience Partners
January 20, 2016 at 1:16 pm

NEW YORK & WASHINGTON—(BUSINESS WIRE)—Time Inc. (NYSE:TIME), one of the world's leading media companies, and Audience Partners, the first platform to offer cross-screen, programmatic voter-targeted digital advertising, announced today the launch of CampaignFocus. This voter-targeted premium publisher network will bring a new level of data-driven, contextual targeting to digital advertising for politics and advocacy. CampaignFocus…

People Don’t Want to Trade Privacy for Targeted Ads
January 15, 2016 at 1:53 pm

The Pew Research Center has released another in a series of studies of privacy issues with fresh evidence that consumers do not want to sacrifice personal information to get served targeted ads. A separate study from the Annenberg School of Communications at the University of Pennsylvania, to be presented at a Federal Trade Commission conference today,…