Data

Do Only Fools Limit the Data They Collect?
December 16, 2015 at 2:13 pm

It was late, we’d just had dinner with half a dozen publishers, and I was talking over drinks with Brett Keirstead about data and B2B media. Sounds boring, I know; and with most people this topic would have been a waste of perfectly good after-hours time. “Are we being idiots?” we wondered. Keirstead is SVP…

How IEEE Spectrum is Using Analytics to Transition to Daily Digital Content
December 15, 2015 at 2:59 pm

Shifting from monthly issues to daily digital news at a legacy publishing company requires significant organizational changes. Not least of those changes is the editorial team’s relationship with data. At IEEE Spectrum, the 51-year-old flagship magazine of the Institute of Electrical and Electronics Engineers, editors are learning to embrace data in two ways, explained editorial…

Press Release: Allrecipes Sets November Traffic Record
December 15, 2015 at 2:28 pm

DES MOINES, IA/NEW YORK, NY (December 15, 2015)– Following its recent relaunch in September, Allrecipes has seen continued momentum maintaining its number one food site status according to comScore Media Metrix. During the month of November, Allrecipes saw 46.7 million unique visitors, marking the 18th consecutive year of setting November traffic records. Additionally, Allrecipes leads the…

The Most Popular Publishing Executive Stories from November
December 8, 2015 at 2:35 pm

Here are the most read Publishing Executive stories from November: The Publishing Executive Top 20 Magazine Printers 2015 - The annual list of top magazine printers ranks U.S. and Canadian printers based on revenue earned in the magazine industry. Publishing Executive hopes that this resource will be a valuable tool for magazine publishers looking to…

The State of Social Media Content, in 12 Charts
December 8, 2015 at 10:55 am

Sometimes it seems like social media is only good for brand blunders. Take brands whose social media strategies consist of communicating with millennials in incoherent emoji sequences, or brands that deal with crises with embarrassing tweetstorms, or brands whose CEOs pen tone-deaf responses to other brands. But these (often hilarious) blunders are only one side of a very large,…

Nielsen Debuts New Comparable Metrics Report
December 4, 2015 at 12:23 pm

Nielsen has released its first Comparable Metrics Report, which is intended to simplify comparisons across all media platforms. For example, the report focuses on how many adult consumers access a given platform or content type in an average week; how often these consumers access the content; and how much time they spend engaging with the…

How Mother Earth News Is Using Analytics to Drive Content
December 1, 2015 at 2:07 pm

It's easy to be intimidated by content analytics processes -- the publishing industry doesn't always attract people with a statistician's temperament. As I discussed in a previous article, The Basics of Content Analytics for Publishers, when your content is the engine that keeps your business alive, it's important to be able to check its vital…

It’s the Dawn of Adaptive Content in B2B Publishing
November 13, 2015 at 10:32 am

The following is Part 2 of Andy Kowl’s report on data-driven sales. He caught up with several B2B publishers at the Niche Digital Conference in September to discover how they are using audience data to drive revenue and sell new products. Here Kowl shares how ALM is utilizing “deep” data, not big data, to offer…

Press Release: Shopadvisor and Elle Proximity Marketing Initiative Delivers Record Results
November 10, 2015 at 2:17 pm

NEW YORK and CONCORD, Mass, November 10, 2015 — ELLE Magazine and ShopAdvisor today announced the results of the Shop Now With ELLE! proximity mobile marketing program. Launched in August in conjunction with the 30th anniversary September issue of ELLE, the program connected consumers to their favorite brands and provided them with exclusive content and offers using location-based mobile technology, including beacons and geo-fences. The…