Data

What's Your Event DNA? The Creation of Rapid Growth, Non-Cloneable Programs
March 6, 2019 at 5:37 pm

DNA is the molecular-level instructions that guide the development and expression of a living thing. How that thing will engage. How it will respond. How it will interact with others. DNA guides how a unique life will unfold. Meaningful, growing, sustainable events must also begin with the creation of their unique DNA, which is developed…

New Privacy Regulations Coming Your Way: California Consumer Privacy Act (CCPA)
March 4, 2019 at 2:27 pm

Have you recovered from last spring’s GDPR adrenaline rush yet? Everybody in publishing was nervous about finding the right way to comply with new European privacy regulations. It did not seem like there was one clear path to compliance. As much anxiety as GDPR regulations provoked, that may soon look like the good old days.…

Want to Build Trust with Readers? Try Adding a Box that Explains the Story Process
February 27, 2019 at 11:07 am

Providing readers with supplementary information on how a journalist approached a story seems to be effective in building reader trust of the news organization, according to a study out Tuesday from the Center for Media Engagement at the University of Texas, Austin. But tests of a second intervention — the addition of a “‘demonstrating balance’ box that directed readers…

Google Says it’s Fighting Misinformation, but How Hard?
February 25, 2019 at 1:21 pm

Google recently presented a white paper at a digital-security conference in Germany, in which the search giant detailed all the steps it is taking across its various divisions—YouTube, Google News and Google Search—to fight misinformation and disinformation. The company said it is working hard in a number of areas including using…

Here are the Kinds of Content Platform Users Seek (or Avoid)
February 22, 2019 at 9:13 am

Maybe it’s because I spend a lot of time around audience engagement teams, but after publishing the first part of my analysis on platform growth, my favorite part was the feedback I got from readers. Before we dive into my next analysis, I wanted to clarify something…

Hearst Appoints Mike Smith As Chief Data Officer
February 18, 2019 at 12:17 pm

Hearst Magazines named Mike Smith as its first chief data officer Thursday. When Smith joined Hearst in 2013, he introduced programmatic to its sites and oversaw programmatic buying. As chief data officer, Smith will oversee data use in programmatic campaigns, branded content, direct sold campaigns, sales operations and editorial. “When Troy [Young] became president of…