Digital Magazines

Nxtbook Media Announces Launch of Digital Magazine Newsstand
June 10, 2008

Located at http://www.nxtstand.com , the digital newsstand is designed to drive subscription requests directly back to the publishers’ website, a key differentiator from sites offered by other companies. “We believe we’re in the business of helping publishers build readership for their benefit, not ours’. Period,” says Michael Biggerstaff, Nxtbook Media CEO. “This means we’re not interested in collecting e-mail addresses and selling competitive products to your readers. We want people to come to the Nxtstand, find what they’re looking for and immediately go to that publishers’ website.” To enable a rapid and effective user experience, the Nxtstand allows readers to search by magazine

FastStats
June 1, 2008

RSS Use on the Rise The number of RSS users jumped 153% between June 2007 and March 2008. Source: Universal McCann More Publishers Using Digital Magazines The total number of BPA members reporting that they offer digital copies increased 4.7% to 224 in December 2007—compared to 214 in December 2006. Source: BPA Worldwide Digital Magazine Readers Satisfied, Engaged 89% of digital magazine readers are “very satisfied” or “satisfied” with their digital editions. 90% of digital magazine readers read their digital editions the week they receive them. 61% of digital magazine readers have read three or four of the last four issues of their digital

Digital Editions’ Growth Spurt
June 1, 2008

This spring, Barnes & Noble announced that it would offer both print publications and digital editions of more than 1,000 magazine titles to visitors of BN.com. The e-editions will be fulfilled by Barnes & Noble partner Zinio. Indeed, it’s just one more indication that, despite some debate on their future, digital editions are becoming a viable alternative to print for a growing number of readers. Cambridge, Mass.-based The Gilbane Group recently published a study, “Digital Magazine and Newspaper Editions: Growth, Trends, and Best Practices,” showing that the number of business-to-business publications offering digital editions increased by more than 300 percent in a two-year span

Bo Sacks: The Profit ProphetThe Real Viability of Digital Editions
June 1, 2008

I’ve been inundated lately with e-mail requests about the viability of digital magazine editions. The letter that put me over the top was from an old and dear acquaintance, who is a senior production director, that said, “Digital editions of magazines will never get traction with the magazine-reading public.” This is a ridiculous attitude. And if it is yours, too, bury it now with other ridiculous ideas like the world is flat and man will never fly. Perhaps Jeff Gomez, author of the book “Print Is Dead,” put it best when he wrote: “To expect future generations to be satisfied with printed books is

Barnes & Noble to Sell Magazine Subscriptions Online
May 9, 2008

Barnes & Noble announced this week that it will begin selling magazine subscriptions online at www.bn.com in both digital and print formats. The world’s largest bookseller will offer subscriptions to more than 1,000 different magazines at significant discounts from newsstand cover prices. Digital subscriptions will be available as a result of a partnership between Barnes & Noble and digital editions provider Zinio. In addition, more than 12,000 back issues of hundreds of magazine titles will be available digitally for purchase as single copies. “Consumer awareness and demand for digital content are seeing unprecedented growth. Zinio’s expertise in creating and promoting high-fidelity reading experiences makes

PopMatters.com Launches Digital Magazine for the Amazon Kindle
April 4, 2008

PopMatters.com, a popular independent pop culture Web site, has joined with Tribune Media Services (TMS) to launch a new Amazon Kindle digital magazine under the PopMatters brand. The Kindle magazine will feature articles, columns, reviews, interviews and blogs, covering all things pop culture. The magazine is currently available on a 14-day free trial and subscription basis on Amazon. Paid subscriptions cost $1.49 per month on Amazon. TMS will distribute the magazine but play no editorial role. “PopMatters is dedicated to bringing the best popular culture commentary to the world on the Web, in print through our new book series, and now on the

Zinio Extends Digital Reading Opportunities
April 4, 2008

SAN FRANCISCO, April 1, 2008 /PRNewswire -- Zinio, the leading global online publishing, distribution and retail-services company, unveils its new digital library with more than 100 classic titles available online at no cost. This is the first effort in a series to drive an increase in digital reading. “We wanted to inspire ‘screenagers’ -- those accustomed to obtaining and consuming all their content digitally -- to read these literary staples,” said Rich Maggiotto, CEO of Zinio. “Not only are we offering these literary works online for free, we wanted to showcase the most impressive on-screen reading experience while maintaining the integrity and feel of

Digital Editions Champion the Cause of Green Publishing
April 4, 2008

SOUTHBOROUGH, Mass., April 1 /PRNewswire -- Greener than online content; more powerful than a printed page ... digital editions are rescuing the often- maligned publishing industry while giving readers what they want, when they want it. Imagine a magazine without those little cards that fall on the floor. It’s not unusual for a publisher to generate a million cards to secure a thousand subscribers. Now blow-in cards can be created electronically, along with wrappers, offers and renewal notices. Texterity, Inc., a leader in digital publishing solutions, creates, maintains and tracks more than 800 digital magazines, catalogs, books and whitepapers. Its Published Web Format turns

Olive Software Announces Availability of ActiveMagazine 3.0, Next-Generation Digital Magazine
April 1, 2008

Santa Clara, California, March 31, 2008 – Olive Software, a global leader in electronic publishing and digital archiving technologies, announces today the general availability of ActiveMagazine 3.0, focused on improving publishers’ ability to monetize their content. ActiveMagazine 3.0 allows publishers to deliver an immersive reading experience that combines a magazine’s rich layout, web-based delivery, and rich media advertising - all in an environmentally-friendly package. ActiveMagazine 3.0 new capabilities allow publishers to: • Monetize content by increasing site stickiness and content shelf life using an integrated, searchable archive of back issues • Cross promote their web and print brands and advertisements through a highly

Tips to Propel Publishers Beyond Traditional Thinking
March 21, 2008

MediaIDEAS’ David Renard says publishers need to be proactive in creating a smart strategy for handling the coming shift to greater digital distribution. Renard is co-founder of mediaIDEAS, a global consultancy providing advice to publishers looking for guidance during the current transformation the magazine industry is experiencing. Renard, a veteran of both the publishing and technology sides of the business, believes an opportunity exists for informed publishers to keep the magazines relevant if they embrace new technologies in smart ways. “Publishers are going to have to fight to remain relevant,” he says. He spoke this week with Publishing Executive Inbox about his