Events

The COVID disruption continues to be a reality, and we don’t have a timeline for when things will return to normal. So, where does that leave B2B publishers who generate a meaningful portion of their revenue from events? Let's explore how publishers are adapting to protect their business model from future disruptions.

The events business has been hit hard by COVID-19, causing organizations to make decisions to either cancel, postpone, or go virtual.

We are in uncharted waters. We find ourselves longing for the days of sales meetings, live training events, and conferences.

Here are changes the pandemic has wrought, along with ways publishers can adapt and prosper.

In this episode, we discuss how B2B media company HousingWire is investing in quality journalism, shifting event strategy, and developing digital products that serve both readers and advertising clients in “the new normal.”

Publishers Weekly has been providing news to book businesses since 1872, weathering many world crises since then. While the coronavirus pandemic brings new challenges to the magazine and the book industry it serves, current technologies are enabling the publisher to adapt.

While many professionals are gradually observing the impact of COVID-19 on their industries, others felt it the moment their businesses shut doors to the public. The latter is true for the salon owners and hairstylists who engage with Bobit Business Media’s Beauty, Health & Wellness division brands. Here’s how these media brands are supporting salon professionals via webinars, downloadable resources, and other timely content.

From events to print titles, Active Interest Media is moving forward during this pandemic with hope, grace, and fortitude, as President & CEO Andy Clurman and his team develop an awareness for this new world we are all living in currently, while coming up with creative and new ideas to operate the business.

While news organizations are on the front lines keeping the public informed during this health crisis, all publishers are coping with threats to revenue stemming from the COVID-19 outbreak. During tumultuous times like these, we believe it’s more important than ever for industry leaders to exchange knowledge and discuss solutions to overcome current obstacles.

In our debut episode of the FUSE Media Podcast, Dan Fuchs shares his vision of turning digital food publication Delish into a brand enterprise with extensions connecting marketers and consumers beyond traditional advertising. Plus, we discuss revenue-enabling technologies, the Bite Club experiential program, and 2020 priorities.