Events

What's Your Event DNA? The Creation of Rapid Growth, Non-Cloneable Programs
March 6, 2019 at 5:37 pm

DNA is the molecular-level instructions that guide the development and expression of a living thing. How that thing will engage. How it will respond. How it will interact with others. DNA guides how a unique life will unfold. Meaningful, growing, sustainable events must also begin with the creation of their unique DNA, which is developed…

Marie Claire’s Power Trip Event Sees Strength in Smaller Numbers
October 15, 2018 at 8:00 am

It’s quality over quantity for Marie Claire and its exclusive Power Trip event. What began as simply a realization by editor in chief Anne Fulenwider that she and publisher Nancy Berger “always came up with such amazing ideas on planes,” the now annual event crystalized after Fulenwider joked to a junior fashion editor, while flitting…

New York Times Expanding Travel Tours For Younger Readers
October 3, 2018 at 8:00 am

The New York Times is getting deeper into the experiential realm. For a fee starting at $75 and going up depending on the destination, a reader can book a half or full day “city tour” based on travel content from The Times, in particular its popular “36 Hours” columns, which have already been turned into large bound…

Publishers use Cannes Lions to Reassert Their Influence
June 22, 2018 at 11:54 am

The agency and ad tech vendor presence may be more muted at Cannes Lions this year, but publishers are seizing the opportunity to reassert themselves — and there’s no better place to do so than at a festival packed with global chief marketing officers who are looking to use…

BoSacks Speaks Out: IMAG Conference Zeroes in on Credibility & Consumer Revenue
June 18, 2018 at 2:01 pm

There is a trend in publishing and media conferences that has been growing for the past few years, and when I tell you what it is, you'll say, “Of course.” It's actually a conversation I've seen at publishing conferences around the world. I've heard it in Berlin at the Digital Innovators’ Summit and at MagNet:…

Press Release: New York, The New Yorker Lead Ellie Awards Pack
March 14, 2018 at 8:00 am

NEW YORK, NY (March 13, 2018)—The winners of the 2018 National Magazine Awards for Print and Digital Media were announced today at the Ellie Awards Annual Luncheon at Cipriani Wall Street in New York City. New York and The New Yorker both won three Ellies. GQ was the only other publication to receive more than…