Human Resources

The Velvet Hammer: Why Client Management Is Crucial to Content Marketing Services
September 28, 2015 at 2:11 pm

Called the “unicorn” position, “cat herder,” and -- my personal favorite -- “the velvet hammer,” account managers were a trending topic at the Publishing & Media Lab at Content Marketing World two weeks ago. The account manager works with the client and publisher’s content and sales teams to define the goals of the project, manage…

Press Release: Rodale Names Michael Lafavore Editorial Director
September 25, 2015 at 9:11 am

Emmaus, PA (September 24, 2015) – Rodale Inc. today announced that Michael Lafavore is returning to the company in a new role as Editorial Director, reporting to Rodale President Scott Schulman. As Editorial Director, Lafavore will focus initially on Men's Health, the world’s largest men’s lifestyle brand, while also providing input and guidance to other Rodale brands. He will…

Eric Zinczenko Named CEO of Bonnier Corp.
June 16, 2015

Bonnier Corp. chief executive David Freygang has stepped down from his position, passing control of the magazine company to executive V.P. Eric Zinczenko.

Freygang is retiring after a career of more than a quarter-century at Bonnier, the publisher of such special-interest magazines as Saveur and Field & Stream. Freygang replaced Terry Snow as C.E.O. in 2013 and named Zinczenko, who then led Bonnier's men's group, as executive V.P. of the entire company.

Zinczenko, 47, had joined Bonnier from Time Inc. in 2007, when the owner of Time andSports Illustrated sold its 18 enthusiast titles to Sweden's Bonnier AB.