Human Resources

Hybrid Staffing Key to Wired’s High-Quality Native Content
February 22, 2016 at 3:00 pm

Wired Brand Lab, which launched its first native content programs in 2015, has already become a significant revenue driver for the media brand.. Wired publisher and chief revenue officer Kim Kelleher told an audience at Publishing Executive's Evolution Summit last fall that the lab, which provides native content strategy, creation, and distribution for clients, accounts…

Time Inc. Hopes to Improve Culture with "One Time Inc." Cards
February 11, 2016 at 2:25 pm

Last October I attended and reported on the FIPP 40th World Congress in Toronto. The overwhelming topic of the event, which was repeated many times by most of the speakers there, was the need for corporate culture change in the media workplace. Joe Ripp, CEO of Time Inc., said it. Tsuguhiko Kadokawa, Chairman of the…

Managing Change Requires More Than Empty Rhetoric
November 9, 2015 at 5:31 pm

Every company in every industry ever talks about the need to change, transform, evolve, adapt, etc., etc., etc. But change is a concept that easily falls into emptiness. Without substantive action taken to alter behavior, simply talking about change is pointless. In fact, for organizations it may actually be counterproductive. The disparity between rhetoric and…

GQ Gets Hit with Layoffs as Condé Nast Trims Budgets Across Magazines
November 9, 2015 at 11:24 am

GQ has laid off about seven staffers, WWD has learned, as budget cuts are biting throughout Conde Nast. GQ did not comment on details of the situation, but noted that it will re-appropriate and shift some of the jobs that were cut, as it continues to build up its Web site. Sources said jobs that have…

Significant Layoffs At National Geographic Magazine
November 5, 2015 at 9:26 am

In the opening days of the month when National Geographic magazine is scheduled to be turned over to 21st Century Fox, the magazine's employees were told to stand by their phones to wait for calls – one by one – to come to Human Resources to learn the fate of their jobs. A memo sent to all…

BoSacks Reports from the 2015 FIPP World Congress
October 19, 2015 at 1:29 pm

Last week I had the pleasure of attending the FIPP 40th World Congress in Toronto. For those of you who don't know, FIPP is the worldwide magazine media association. As far as I know, it is the only one of its kind on planet earth dedicated to bringing together publishers from all around the world…

Audio: Leaders from Rodale, Trusted Media Brands, and Hearst on the Future of Media Sales
October 5, 2015 at 1:55 pm

Media organizations are in the midst of a massive transformation, pivoting from print-driven revenue to selling custom content, native ads, programmatic, and more. As magazine products evolve, so too must the salespeople who sell them. “[Sales] training and support needs to be essentially constant because the product evolution is so rapid these days. To have…

The Velvet Hammer: Why Client Management Is Crucial to Content Marketing Services
September 28, 2015 at 2:11 pm

Called the “unicorn” position, “cat herder,” and -- my personal favorite -- “the velvet hammer,” account managers were a trending topic at the Publishing & Media Lab at Content Marketing World two weeks ago. The account manager works with the client and publisher’s content and sales teams to define the goals of the project, manage…

Press Release: Rodale Names Michael Lafavore Editorial Director
September 25, 2015 at 9:11 am

Emmaus, PA (September 24, 2015) – Rodale Inc. today announced that Michael Lafavore is returning to the company in a new role as Editorial Director, reporting to Rodale President Scott Schulman. As Editorial Director, Lafavore will focus initially on Men's Health, the world’s largest men’s lifestyle brand, while also providing input and guidance to other Rodale brands. He will…