Airbnb To Launch Magazine
November 22, 2016 at 2:24 pm

One of the world’s most iconic tech startups is reaching for a traditional medium as it seeks to build brand awareness and loyalty. Over the weekend, Airbnb, the room-sharing app that allows homeowners and renters to host paying guests, announced plans to launch a new custom publication called Airbnb Magazine. Previewed by Airbnb CEO Brian…

Press Release: Davler Media Group Launches Exuberance New Luxury Design And Lifestyle Magazine And Online Destination For New York’s LGBTQ Community
October 31, 2016 at 11:10 am

New York, N.Y, October 28, 2016 – Marketers trying to reach New York’s style- and quality-conscious LGBTQ community will have a new luxury interior design and lifestyle magazine, and companion website, to showcase their brands with the launch of Exuberance. The announcement was made here today by David L. Miller, Chief Executive Officer of Davler…

Press Release: USA TODAY Network Debuts VR Show
October 21, 2016 at 2:02 pm

LOS ANGELES — USA TODAY Network debuted a first-of-its kind weekly virtual reality news show Thursday, inviting viewers to soar in 360-degrees at a hot-air balloon festival in New Mexico and to join high-liners above Arizona's canyons. Called “VRtually There” and co-produced with YouTube, the show's initial content is targeted towards action, along the lines of what's been shown on…

Vox is Launching a Travel Content Site For Chase
October 12, 2016 at 1:29 pm

Vox Media on Tuesday is expected to launch Meridian, a new standalone digital content brand that is fully funded by an advertiser. The new travel-focused property, which will feature a website,, and content produced for Facebook and Instagram, is being underwritten by Chase Sapphire Reserve.

Press Release: Rodale Inc. Announces Return of Women's Health to Brazil
October 7, 2016 at 2:16 pm

Rodale Inc., the world’s leading healthy, happy living company, announced the continued international expansion of Women’s Health, with a new edition launching: Women’s Health Brazil. Published by Rocky Mountain Editora, Women’s Health Brazil will launch with the October 2016 issue (on newsstands October 5th). "Women’s Health is a top circulation title in major global markets for a reason: we are serving…

Financial Times Hopes Speedy New Website Will Boost Subscribers
October 6, 2016 at 8:00 am

The Financial Times has officially rolled out a new website, which it hopes will drive increased readership and help grow its subscriber base. The publisher claims the new site is “one of the fastest in the world,” loading in under 1.5 seconds on desktop devices and 2.1 seconds on mobile. The FT’s new site will…

With its New Redesign, BuzzFeed’s Betting That the Homepage Still Matters
September 29, 2016 at 2:33 pm

BuzzFeed is well-known in the media business for publishing stories wherever its audience is — on Facebook, Snapchat, Tumblr and many other places. Given this emphasis, it might seem odd that BuzzFeed spent the last six months overhauling its homepage. But in an age where the bulk of readers are finding stories with social media and…

Press Release: Time Inc. Launches "LIFE VR" Multi-Platform Virtual Reality Brand
September 26, 2016 at 12:41 pm

(NEW YORK, NY) September 20, 2016 -- LIFE VR, Time Inc.’s (NYSE:TIME) dedicated virtual reality platform featuring next-level storytelling from Time Inc.’s global brands, launches today. An extension of the historic and beloved LIFE brand, at launch the LIFE VR slate features immersive experiences including: “Defying the Nazis,” the VR companion to the new Ken…

Press Release: Meredith Unveils New Video Series at Inaugural Brandfront Presentation
September 15, 2016 at 12:53 pm

NEW YORK, NY (SEPTEMBER 14, 2016 AT 11AM ET) — Meredith Corporation, the nation’s leading media and marketing company serving over 102 million American women and three out of four Millennial women, today hosted its first-ever BrandFront presentation. Meredith unveiled its “Partnerships That Will Change the World” program and previewed its 2017 video content partnerships and original multi-channel programming initiatives before more than…

Press Release: Mamá Launches a Refreshed Look with a New Focus on Content
September 12, 2016 at 1:38 pm

New York, NY (September 12, 2016) – CafeMedia today announced the relaunch of Mamá, the first-ever bilingual online destination dedicated to connecting, entertaining and empowering Hispanic moms. Reaching more than 5 million monthly unique visitors, the refreshed MamásLatinas super-serves the culturally unique interests and needs of Latina moms. MamásLatinas had a record July reaching more than 5.3 million…