Lead Generation

Vox Media’s New Structure for Story Packages Gives Readers Context
March 28, 2018 at 10:56 am

Getting someone to click over to an article on your website is one thing. Getting them to click on another story once they get there? That’s harder. As social media has grown more dominant as a content discovery tool, news sites’ bounce rates — one lonely pageview, then right back to Facebook or Twitter or wherever —…

Press Release: Randall-Reilly Acquires Smart Rhino Labs
March 23, 2018 at 10:46 am

TUSCALOOSA, Ala. (March 22, 2018) - Randall-Reilly announced today that it has completed the acquisition of Smart Rhino Labs, which offers recruiting services in the trucking industry. Randall-Reilly is the leading provider of B2B data and data-driven marketing services, media and events for the trucking, construction, agriculture and additional industrial markets. Key company leadership at Smart…

Dennis is on Track to Make $83 Million from Selling Cars Online this Year
March 5, 2018 at 11:23 am

British magazine publisher Dennis is quietly building an e-commerce empire, and not through affiliate revenue — through online car sales. The publisher generated $43 million (£31 million) in 2017 from selling used and new cars via its site Buyacar.co.uk, double from the previous year. By the end of 2018, its car commerce business is forecast…

Press Release: SourceMedia Launches ABM Product SourceSelect+
January 15, 2018 at 9:50 am

NEW YORK (January 11, 2018) – SourceMedia, a digital business information and performance media company serving senior decision-makers in finance, technology and healthcare, announces the launch of SourceSelect+, an account-based marketing (ABM) product that analyzes SourceMedia’s first-party intent data to identify those prospects who are in-market for a client’s product(s). SourceSelect+ is the next evolution…

[Video Q&A] AC Business Media Pivots from Display Ads to Lead Gen & Events
October 19, 2017 at 11:04 am

The publishing revenue model is constantly evolving as new technologies upend the market and new opportunities for monetization emerge. One day, a media organization is doubling down on programmatic ads, and the next, it is pivoting to video. Publishers need to prepare for and expect change, said AC Business Media digital sales director Monique Terrazas.…

How AC Business Media Evolves Its Business Model in the Face of Constant Change
October 19, 2017 at 10:34 am

Publishing Executive spoke with digital sales director Monique Terrazas about how AC Business Media adjusts its business models in the face of technological upheaval at the FUSE Media Summit in September. Terrazas advice to publishers: prepare for change by rethinking your organization's culture.

LinkedIn Is Going to Start Serving Native Ads to Outlook Users’ Inboxes
September 12, 2017 at 2:36 pm

One year into Microsoft’s $26.2 billion acquisition of LinkedIn, the professional social networking site is starting to serve ads targeted at the inboxes of Microsoft Outlook users. The move is part of LinkedIn’s new native ad network LinkedIn Audience Network that will place advertisers’ sponsored posts into ad inventory found in third-party publishers and apps. LinkedIn…