Legal

2020 Data Predictions for Publishers
December 16, 2019 at 8:50 am

It’s no real surprise that spend on data grew $3 billion in the last year alone. For publishers, capturing, organizing, activating, and analyzing data helps them develop deeper relationships with their audiences and create new opportunities for advertisers. For marketers, audience acquisition and engagement are paramount. But as investments in data ramp up, so do…

Think the CCPA Is Just GDPR 2.0? Think Again
December 13, 2019 at 8:00 am

With the effective date of the next major piece of data protection legislation – the California Consumer Privacy Act (CCPA) – less than a month away, many media owners are overwhelmed. Though 40% of publishers in a July 2019 survey predicted that CCPA would be the legislation that affected their businesses the most for the…

New Year, New Law: How Publishers Can Prepare for CCPA
December 3, 2019 at 11:08 am

On Jan. 1, publishers will wake up with more than a champagne-induced headache and an unachievable New Year’s resolution – they will have an additional data privacy law to comply with in the form of the California Consumer Privacy Act (CCPA). With the regulation still being finalized, and some ambiguous provisions open to interpretation, many…

Developing Technology Standards to Support Privacy Regulations of the Future
October 16, 2019 at 10:00 am

Advertising has played a vital role in the internet’s mass adoption, but as the industry evolved, consumer privacy took a back seat. Consumer privacy became a national conversation after Cambridge Analytica, a political consulting firm used by the Trump campaign, was able to obtain raw data harvested from up to 87 million Facebook profiles and…

Eliminating Vendor Risk Is a Critical Step to Win Back Consumer Trust
June 19, 2019 at 9:39 am

You don’t have to work in ad tech (or even advertising at all) to know that there’s a growing sense of distrust around how people’s personal information is being collected, used, or misused by the various content, commerce, and online service providers they interact with every day. But publishers have a front-row seat to the…

2019 to 2022: The Evolution of Consumer Consent & How Publishers Must Adapt
June 6, 2019 at 5:02 pm

The EU’s General Data Protection Regulation (GDPR) laid the foundation for privacy legislation in 2018. One of its key aims was to give consumers more control over their personal information and make users understand they have a choice when it comes to providing consent to data collection and processing. In the US, initial responses to…

Five Key Media Tech Trends from January
February 1, 2019 at 9:04 am

It’s hard to believe but the first month of 2019 has already elapsed, and the media industry got off to a headline-making start across multiple sectors. Here, we look at some of the key media tech trends from January. 1. Regulation, regulation, regulation The calls for greater social media regulation grew louder in January, as…