Magazines

On Isolated Connectivity, Social Distancing, and the Future of Magazines
March 27, 2020 at 7:30 am

A few years back I coined the phrase “Isolated Connectivity” after a friend of mine told me the following story: “One day I came home from work to find my son watching something on his laptop and texting at the same time. I asked him, ‘What are you doing?’ My son answered, ‘Duh, can’t you…

Jammed Printers, First-Party Data Hiccups & More Publishing Predictions for 2020
January 15, 2020 at 10:00 am

It doesn’t take a genius to figure out that 2020 will see more magazine closures and more experiments with reader paywalls. Here are eight, or maybe nine, not quite so obvious publishing predictions that will help you prepare for the year ahead: Paper Shortage A glut of magazine-quality paper has recently pushed prices down a…

Meredith Corp. Bringing Back Cooking Light, Offering Home Delivery
December 18, 2019 at 10:30 am

Meredith Corp. is apparently going to resurrect another magazine by offering home delivery of Cooking Light starting next year. The mag, which once boasted circulation of a million, last year saw its subscribers absorbed into Eating Well, which pushed that magazine’s circulation to a whopping 1.775 million.

The Top 12 Publishing Executive Stories of 2019
December 17, 2019 at 12:15 pm

In 2019, publishers fought shrinking ad revenue with diversified business models. Many focused on digital subscriptions, while others ramped up events, ecommerce, and other lines of revenue. And of course, user privacy moves impacted everyone and put an even greater premium on publishers' first-party data. Some notable changes and continued trends: Browsers cracked down on…

Zombies, Mutants & Resurrection: Magazine Publishing in 2019
December 10, 2019 at 12:25 pm

For magazine publishing, 2019 has been a year full of births, deaths, mutants, zombies – and even a resurrection. The glass-half-full crowd will point to the findings of Mr. Magazine (Dr. Samir Husni) that the total number of magazine titles in the U.S. is at a record high. The half-empty folks will note the loss…

4 Million Subscribers – and Unprofitable? Closing of ‘Family Circle’ Signals Shift in Meredith Print Strategy
November 13, 2019 at 8:30 am

How could a magazine with more than 4 million subscribers be unprofitable? I kept seeing and hearing various versions of that question last month when Meredith Corporation announced it is about to publish the last monthly issue of Family Circle. Here are the TL/DR answers: Not all circulation is profitable. Family Circle wasn’t necessarily unprofitable.…

3 Key Takeaways from the 2019 Yale Publishing Course
August 22, 2019 at 10:10 am

To be a successful leader in magazine media you must slow down and take stock of what others in the industry are doing – and how you can manage change in your own organization. Each summer, the Yale Publishing Course invites publishing leaders to step into a classroom setting and spend a week doing just that. Here are a few key takeaways from this year's course.

Publishing Insiders React to Sale of National Distributor Curtis Circulation
July 15, 2019 at 9:59 am

It’s the dawn of a new era: The last remaining national distributor, the ANC-owned Comag Marketing Group, has bought the second-to-last remaining one, Curtis Circulation Company; and if I’m doing my math right, that puts us down to one. One company to interact with publishers, do their billing, manage their distribution, handle their marketing. One…