McCann-Erickson is sold on a transition to Adobe InDesign. McCann-Erickson, reportedly the world's largest advertising agency, must be one tough customer for vendors pitching new wares, right? Well, yes and no. Sure, the agency demands top quality, performance and value from any investment, but it's also always on the lookout for emerging goods and services that might give the company a competitive edge. McCann-Erickson's New York City creative and production studio is especially aggressive in regard to technology investigation and implementation. "Our philosophy has been to drive issues and solutions," states Warren Vegas, vice president and production studio manager. "When we see a technology
From the prehistoric drawings discovered in the Lascaux caves to the ceiling of the Sistine Chapel to whimsical cartoons in our local newspapers, images have always been mankind's most evocative and immediate expression of creativity, as well as the quickest way to get your point across. Illustration—art, to use a loftier title—was the fastest, most emotional way of communication, ably assisted by Gutenberg's moveable type, until it was shouldered aside by that upstart new technology, photography, in the last century. And what a change that ushered in. Many artists of the time complained that it would put them out of business, for how
With several prominent web sites launching magazines, Newsweek starting to rise from the ashes, and many titles seeing increased ad pages, 2013 was the year print forgot to die. It was the year our industry seemed to reach consensus that, for many years to come, we will derive much of our profit from putting ink on paper.