Marketing Technology

4 Tips for Choosing a Marketing Automation Tool
March 29, 2017 at 2:07 pm

They call NFL a copycat league, where one team engineers a new playing style and the rest of the teams are quick to mimic. Well, you can say the same thing about the publishing market. Several years ago, a handful of publishers began to make the leap and implement marketing automation tools like Hubspot, Marketo,…

Branded Content & The Shadow Marketing Tech Stack
March 9, 2017 at 10:03 am

If branded content is a car, it should be a dune buggy, not a Cadillac. Content marketers need to be super agile — able to stand up a blog, digital magazine, or microsite in short order — to respond to what’s going on in the world and experiment with ideas without huge investments and long…

New Executive Summit Helps Marketers Optimize Their Branded Content Technology Strategy
February 17, 2017 at 12:00 pm

UPDATE: This article has been updated to reflect the addition of Robert Rose, Chief Strategist for the Content Marketing Institute, as Co-chair of FUSE Enterprise. Publishing Executive, the leader in strategic insight on the media industry, is thrilled to announce the launch of FUSE Enterprise: The Convergence of Technology & Branded Content. FUSE Enterprise is…

Publishing Executive Announces Dates for 2017 FUSE Media Tech Summit, Newsletter Launch
January 12, 2017 at 11:17 am

The Publishing Executive team is thrilled to announce the dates and venue for its second annual technology summit, FUSE Media: The Convergence of Technology & Media. FUSE Media, an exclusive 2 1/2-day summit designed to accelerate the adoption of technology in the media industry, will take place Sept. 6-8th in Center City Philadelphia at The…

Why Talk of 
Transformation Is 
Often Short on Action
January 12, 2017 at 10:38 am

In September, Publishing Executive hosted FUSE: The Convergence of Technology & Media in Center City Philadelphia. It was the maiden voyage of an annual summit for executives leading digital technology strategy at top publishing and media companies. As you’d imagine, many of the conversations were based around disruptive technology in the industry and the need…

FUSE Award Winners Announced, Naming Best Tech Companies, Startups & Publishers
September 22, 2016 at 3:46 pm

Last week at FUSE: The Convergence of Media & Technology, Publishing Executive welcomed media executives and technologists to Philadelphia to discuss emerging technologies and the future of media. The goal of the 2 ½-day summit was to spur candid conversations between publishers and solutions providers and offer a roadmap to help media companies navigate industry…

Artificial Intelligence Will Revolutionize the Media Business. Here’s How.
August 1, 2016 at 3:06 pm

The media industry has been buzzing about artificial intelligence for years. Yet practical uses for the technology are only just being realized by companies like The New York Times, the BBC, and Condé Nast. Although applications for AI in the media business are still in their infancy, it will not take long for the technology…