Marketing

Video: Robb Report's Tips for Growing a Highly-Engaged Newsletter Readership
November 14, 2016 at 11:26 am

In 2015 Robb Report saw an opportunity to increase revenue by launching a daily newsletter, Robb Report Insider. The goal of the daily newsletter was to curate the vast amount of content Robb Report produces daily into a handful of stories that would best capture readers’ interests, explained VP of digital web initiatives David Dubrino…

Media Pitch: StoryPorts Wants to Take the Grunt Work Out of Email Production
November 10, 2016 at 11:32 am

Email is an increasingly important channel for publishers, and for many it is a major driver of website traffic and revenue. But email takes time and resources that can put a strain on publishers already stretched budgets. Technology startup StoryPorts hopes to alleviate that strain with its automated email creation platform and workflow management tools.…

Top 10 Digital Marketing Trends You Must Know
October 6, 2016 at 8:00 am

On October 12th, Publishing Executive’s sister publication Target Marketing is hosting a webinar that will explore the biggest digital marketing trends marketers need to know, including the future of SEO, the rise of mobile, digital advertising and more. Sign up for this free webinar “Top 10 Digital Marketing Trends You Must Know” here, and prepare…

How Publishers Should React to Google’s Interstitial Crackdown
September 27, 2016 at 11:13 am

Publishers were thrown into a bit of a panic recently when Google announced they’d be penalizing websites that use “intrusive interstitials” (aka pop-ups & lightboxes) on mobile. The reason for the panic is that interstitials are widely used among publishers for various purposes, including: Advertising: This is the main target of the Google crackdown --…

Doubts About Digital Ads Rise Over New Revelations
September 26, 2016 at 11:16 am

Marketers who have been pouring huge sums into digital advertising are wrestling with several recent events that add to a troubling picture: some are finding they can’t be sure how well that money was spent or what they’ve received in return for it. The lack of transparency that plagues the advertising industry was on stark…

Press Release: Joanna Coles Named Chief Content Officer of Hearst Magazines
September 6, 2016 at 2:52 pm

NEW YORK, September 6, 2016 — Hearst Magazines today announced that Joanna Coles has been appointed chief content officer, a new executive role within the media company. Coles had been editor-in-chief of Hearst Magazines’ flagship brand Cosmopolitan since 2012, as well as editorial director of Seventeen since 2014. The announcement was made by Hearst President and CEO Steven R.…

Email Marketing Benchmarks: How Do You Measure Up and How Can You Improve?
August 17, 2016 at 2:26 pm

If you want to build a world-class email marketing program, you’ll need to know how you measure up to the top tier when it comes to opens, click-throughs, engagement and list churn -- and what best practices you can employ to improve performance in areas that are falling short. Join IBM Account Director Jill Johnson as she dives into the data from IBM Marketing Cloud’s exclusive “2016 Email Marketing Metrics Benchmark Study,” an analysis of emails sent by nearly 3,000 brands.