Marketing

To Compete with Facebook and Google, Publishers Step Up Their Ad-targeting Game
October 2, 2015 at 1:40 pm

The competitive pressure from Facebook and Google is forcing publishers to get more personal with their advertising. Many are embracing the people-based marketing mantras of those Internet giants, trying to prove that they have the same ability to know their audiences and deliver targeted ads. Tired of losing out to Internet rivals that assume a…

Press Release: In Historic Move, The Reader's Digest Association, Inc. Changes Name To 'Trusted Media Brands, Inc.'
September 29, 2015 at 1:11 pm

NEW YORK, Sept. 28, 2015 /PRNewswire/—After 93 years as The Reader's Digest Association, Inc., the company today announced a new corporate name, Trusted Media Brands, Inc. (TMBI), a historic move that addresses its significant and transformative growth. A powerhouse of iconic, multi-platform brands, Trusted Media Brands, Inc. includes Reader's Digest, Taste of Home, Simple & Delicious, The…

Time Inc. Launches Content Studio The Foundry
September 1, 2015 at 2:19 pm

Content marketing services are increasingly in vogue at major magazine publishers. This summer alone, Publishing Executive has covered the growth of U.S. News & World Report’s BrandFuse content division, as well as Penton’s lucrative marketing services, and The Atlantic’s new creative marketing group Atlantic Re:Think. The reasons for the spike in content marketing services are…

How the Old Farmer's Almanac Has Found Digital Success
August 26, 2015 at 3:05 pm

Last week was a big week for the Old Farmer’s Almanac. The 2016 edition has shipped, is being received in wholesale agencies, and is beginning to appear in retail outlets throughout the country. The AP wire story has been released and picked up by ABC News, HuffPO, Yahoo! News, and Fox. The New York Times,…

Navigating Uncharted Waters in Lead Generation
February 1, 2015

"Data" has become the magazine industry buzzword du jour -- and for good reason. Publishers are finding that through their digital issues and online properties they can gather more insights about their readers than ever before. Some publishers, particularly in the B2B sector, are translating those insights into qualified prospects for their advertisers. By tracking reader behavior and interests, publishers can offer advertisers more than brand awareness. They can promise a list of high-value prospects who are ready to buy.