Marketing

Magazines Push Back On "Big Candy" In Checkout Lines
December 2, 2015 at 2:52 pm

This article was originally published in the IPDA Daily Publishing & Retail News enewsletter. Mars Inc., owners of the Mars and Wrigley candy and gum brands, recently launched a media push. The stated objective is to increase sales of impulse items. The unstated but nevertheless clear objective is to position some of its consumer research…

Press Release: Northstar Travel Media Selects Thought Industries to Transform its Online Learning Business
December 2, 2015 at 12:45 pm

Boston, MA, November 11, 2015 — Today Thought Industries, a digital learning platform, announces it has signed a multi-year agreement with Northstar Travel Media to transform its online learning business. Northstar Travel Media is the leading provider of news, information and data for the travel, meetings and hospitality industries. Northstar will take advantage of Thought Industries customizable, white-label platform in order…

Rodale Shuts Down Custom Content Outfit Grow
November 19, 2015 at 2:33 pm

While a number of big magazine publishers have been expanding their in-house production capabilities for marketing services, in areas like native advertising and branded content, health and fitness publisher Rodale appears to be moving in the opposite direction. Last week, the company shut down Grow, its in-house custom content agency.

Press Release: Trusted Media Brands (FKA, Reader's Digest) Hires Chief Marketing Officer
November 2, 2015 at 2:57 pm

NEW YORK, Nov. 2, 2015 /PRNewswire/—Trusted Media Brands, Inc. (formerly known as Reader's Digest Association), an iconic, multiplatform media company, today announced that Alec Casey has been appointed Chief Marketing Officer, reporting directly to President and CEO, Bonnie Kintzer. Casey previously worked for the company, serving on the U.S. Consumer Marketing team from 1995 to 2000. "I'm pleased to welcome…

Hearst Pacts With Lena Dunham, Jenni Konner for ‘Lenny’ Advertising and Distribution
October 28, 2015 at 2:07 pm

Hearst has cut a business deal with Lena Dunham and Jenni Konner to handle advertising and distribution for the duo’s “Lenny” newsletter and website. Under the deal, Hearst Magazines holds exclusive rights to monetize content and create custom programs for advertisers in the newsletter and on LennyLetter.com, which will be hosted on Hearst’s MediaOS publishing…

Press Release: Meredith & Georgia-Pacific Partner On Year-Long, 1,400-Piece Custom Content Campaign
October 14, 2015 at 2:16 pm

NEW YORK, NY (October 14, 2015) – Meredith Corporation (NYSE:MDP; www.meredith.com), the nation’s leading media and marketing company serving 100 million unduplicated U.S. women, has partnered with Georgia-Pacific, one of the world's leading makers of consumer products, to develop and distribute custom content to engage millions of consumers across Meredith Digital’s network of properties. The year-long campaign brings together a comprehensive marketing…

Press Release: Former Every Day with Rachael Ray Celebrates 10-Year Anniversary with Name Change and Updated Logo
October 5, 2015 at 11:44 am

NEW YORK, NY (October 5, 2015)– Meredith Corporation (NYSE:MDP, www.meredith.com), the nation’s leading media and marketing company serving 100 million unduplicated American women and more than 60 percent of U.S. millennial women, unveiled the November 2015 issue of Rachael Ray Every Day magazine today to commemorate its 10th anniversary. The issue hits newsstands nationwide October 13. Formerly Every Day with…

To Compete with Facebook and Google, Publishers Step Up Their Ad-targeting Game
October 2, 2015 at 1:40 pm

The competitive pressure from Facebook and Google is forcing publishers to get more personal with their advertising. Many are embracing the people-based marketing mantras of those Internet giants, trying to prove that they have the same ability to know their audiences and deliver targeted ads. Tired of losing out to Internet rivals that assume a…