Personalization

Using MarTech to Create a 'Netflix-like' Omnichannel Stack
July 1, 2019 at 11:01 am

Marketers' most frequent martech stack aspiration is, "We want to create a Netflix-like experience." That certainly sounds good, but what does "Netflix-like" actually mean, and what does it take to get there?

Pay Attention, Publishers: Outsiders Are Redefining What a Magazine Can Be
June 11, 2019 at 11:31 am

Software mogul, golf equipment manufacturer, movie-streaming service, mattress maker, actress, social media behemoth: It seems everyone wants to get into the magazine-publishing business these days. Everyone, that is, except for “real” magazine-media publishers. Whenever a well-known digital-native brand comes out with a print magazine, you can count on a wave of rah-rah “print isn’t dead”…

Core Functions of a CDP — and How to Choose the Right One
June 4, 2019 at 12:36 pm

More media companies are investing in customer data platforms (CDPs) as they look to gather and monetize audience data. While CDPs can help publishers identify key audience segments and drive sales, the key to success is choosing a vendor carefully, says David Raab, founder of the Customer Data Platform Institute.

Highlights from 2018 FUSE Media Summit Keynote by Matthew Yorke
November 8, 2018 at 11:54 am

To kick off this year’s FUSE Media Summit, Northstar Travel Group CDO Matthew Yorke took the stage to talk about data and the role it plays in today’s media landscape in a keynote presentation titled “How Data & Technology Have Changed What it Means to Be a Media Company.” Media and advertising, Yorke stressed, has…

Study: Magazine Publishers Still Eager for Print Innovation, But Want to Test Drive First
October 8, 2018 at 4:56 pm

I often hear folks in the magazine industry lament the fact that there’s not an appetite for innovating and reinventing print publications, despite the still significant role print plays in many publishing companies’ business models. We’ve reported on some interesting innovations and possibilities for making print products more targeted and data-driven. Earlier this year Elle…