Printing and Manufacturing

Study: Magazine Publishers Still Eager for Print Innovation, But Want to Test Drive First
October 8, 2018 at 4:56 pm

I often hear folks in the magazine industry lament the fact that there’s not an appetite for innovating and reinventing print publications, despite the still significant role print plays in many publishing companies’ business models. We’ve reported on some interesting innovations and possibilities for making print products more targeted and data-driven. Earlier this year Elle…

Association Media Are Growing With New Revenue Opportunities
October 1, 2018 at 11:38 am

Association magazines are a common benefit to members and have developed a longstanding, healthy area for publishing. But like much of the print publishing industry, such magazines are beginning to diversify the means for generating revenue. “I think where associations have a struggle is with being able to maintain that core membership base in defining…

2019 Print Forecast: Tight Paper Market Will Continue Squeezing Publishers
August 13, 2018 at 1:29 pm

At the beginning of next year, magazine publishers will be paying about 25% more for paper than they did just 18 months earlier -- assuming they can find any paper to buy. There are no signs that the scarce supply and rising prices afflicting all U.S. buyers of publication papers will abate in 2019. Magazine-quality…

Quad/Graphics Suing Meredith Over Contract Demands
August 8, 2018 at 11:18 am

Sussex-based Quad/Graphics Inc. is suing Meredith Corp. after the Iowa-based publisher said it would terminate the printer’s contract on several titles, including InStyle and Southern Living. The dispute stems from a number of changes Meredith wanted to the specifications of its contracts with Quad for six current titles and two additional ones set to begin…

To Grow Print Revenue, Give Advertisers What They Want: Data-Driven Targeting
July 16, 2018 at 10:47 am

There’s an old saying that, “If the only tool you have is a hammer, everything looks like a nail.” I goofed. I’ve been advocating the use of a “hammer” to help magazines reverse a decade-long advertising slump. I should have been talking about what we need to build. What the magazine industry needs to focus…

A Closer Look at the Personalized ELLE Cover with Kim Kardashian West
May 30, 2018 at 12:19 pm

In April, 50,000 ELLE magazine subscribers got a surprise in the mail. The chosen readers received a specially printed issue, featuring Kim Kardashian West on the cover and a message from the reality TV celebrity personalized with the reader’s first name. The personalized cover generated a lot of buzz, getting people talking across a wide…