Printing and Manufacturing

2019 Print Forecast: Tight Paper Market Will Continue Squeezing Publishers
August 13, 2018 at 1:29 pm

At the beginning of next year, magazine publishers will be paying about 25% more for paper than they did just 18 months earlier -- assuming they can find any paper to buy. There are no signs that the scarce supply and rising prices afflicting all U.S. buyers of publication papers will abate in 2019. Magazine-quality…

Quad/Graphics Suing Meredith Over Contract Demands
August 8, 2018 at 11:18 am

Sussex-based Quad/Graphics Inc. is suing Meredith Corp. after the Iowa-based publisher said it would terminate the printer’s contract on several titles, including InStyle and Southern Living. The dispute stems from a number of changes Meredith wanted to the specifications of its contracts with Quad for six current titles and two additional ones set to begin…

To Grow Print Revenue, Give Advertisers What They Want: Data-Driven Targeting
July 16, 2018 at 10:47 am

There’s an old saying that, “If the only tool you have is a hammer, everything looks like a nail.” I goofed. I’ve been advocating the use of a “hammer” to help magazines reverse a decade-long advertising slump. I should have been talking about what we need to build. What the magazine industry needs to focus…

A Closer Look at the Personalized ELLE Cover with Kim Kardashian West
May 30, 2018 at 12:19 pm

In April, 50,000 ELLE magazine subscribers got a surprise in the mail. The chosen readers received a specially printed issue, featuring Kim Kardashian West on the cover and a message from the reality TV celebrity personalized with the reader’s first name. The personalized cover generated a lot of buzz, getting people talking across a wide…

Press Release: PRINT Act to Protect Publishers and Printers from Harmful Tariffs
May 16, 2018 at 9:31 am

Arlington, Va. – Today, in an effort to protect printers and publishers from unwarranted tariffs, Senators Susan Collins (R-ME) and Angus King (I-ME) introduced S. 2835, the “Protecting Rational Incentives in Newsprint Trade Act of 2018,” or “PRINT Act.” Senators Roy Blunt (R-MO), Shelley Moore Capito (R-WV), Deb Fischer (R-NE), Johnny Isakson (R-GA), Doug Jones (D-AL), Claire McCaskill (D-MO),…

Tech Talk Face Off: Interactive Print Ads Make Paper the New Marketing Tech
April 11, 2018 at 8:00 am

Too often, we treat "marketing technology" as a synonym for "digital marketing." But technology has advanced in all facets of life, and in every marketing channel. And few channels have learned more new tricks than print marketing. Interactive print ads all paper-based marketing materials to do amazing things. Magazine ads…