Sales Strategy

MediaPitch: Indigo Trigger Aims to Streamline Operations for Media Companies
January 10, 2019 at 11:19 am

Workflow inefficiency has emerged as a clear hurdle for media companies as product portfolios have become more diversified and content platforms have multiplied, complicating sales, ad, and production operations. These operations inefficiencies become a tax on publishers’ resources and revenue, and strip bandwidth from other value-creating efforts. Indigo Trigger aims to tackle the problems caused…

Newsonomics: 18 Lessons for the News Business from 2018
January 2, 2019 at 11:19 am

We live in transgressive, new-Orwellian times. Fact has been subverted by forces beyond our imagination, both newly minted and old school. Truth, elusive truth, is now in the mind of the subscriber. Yes, it is subscribers, along with their digital payments, who are transforming what’s working best…

Time's Editor-CEO Shares His Vision For a Magazine Under New Ownership
December 7, 2018 at 10:27 am

When Meredith Corp. put Time magazine on the block following its purchase of Time Inc. in Nov. 2017, it tapped editor-in-chief Edward Felsenthal to spearhead the process. Perhaps an unorthodox role for a career journalist, selling the magazine turned out to be a great calling for Felsenthal, who joined the publication six years ago following…

How is Scan-Based Trading Working Out for You?
November 28, 2018 at 10:39 am

Scan-based trading (SBT)—wherein the wholesaler is paid only for copies that go through the register, and unsold inventory is not recorded as either sold or returned—has been implemented in an estimated 70% of U.S. retailers. It was a long time coming, with many studies and audits and recommended best practices backing it up; and no…

BuzzFeed Will Tell You What Millennials Want, for a Fee
November 19, 2018 at 11:35 am

Scotts Miracle-Gro Co., the plant-care giant, had a problem: Millennials weren’t gardening enough. So the company turned to one of the most renowned experts on millennial behavior, BuzzFeed Inc. But Scotts didn’t just advertise on the site, known for its viral quizzes and lists. Scotts worked with a more obscure part of BuzzFeed focused on inventing new…

Google is Advertising in Print Magazines and You Can’t Tell
November 12, 2018 at 1:07 pm

Perhaps you would buy a smartphone for its camera if you knew it was used to photograph the rapper Cardi B on the cover of W magazine. Or actress Angela Bassett on the cover of Allure. Or Ryan Gosling on the cover of GQ. If so, you…

The Transformation of Bloomberg Media
November 2, 2018 at 9:49 am

Bloomberg Media remains a relatively unique industry player, in the sense that it is a very large media company sitting inside an even larger financial and technology brand. Owned by the largest shareholder and the man behind the name, Michael Bloomberg, the media division began as an extension of the core business before being transformed into…

The New York Times is on Pace to Earn More Than $600 Million in Digital this Year
November 2, 2018 at 9:39 am

The Failing New York Times released its third-quarter numbers this morning and, well, if the rest of the news industry was doing this well, we could shut down Nieman Lab and grab some worry-free beach time in warmer climes. Its ongoing transition from print to digital revenue has been managed without the staffing disruption just about everyone…