Search Engine Optimization

The Latest Google Update Slams Traditional Publishers
April 10, 2019 at 12:42 pm

[UPDATE: This article was updated at 6:37pm ET on 4/16/2019 and 12:49pm on 4/18/2019 based on feedback from Scientific American and The Atlantic, which both refute that they have experienced the drop in Google search traffic as reported by Searchmetrics.] Google’s long love affair with traditional, respected publishers may have come to an abrupt end…

Turning Static Print Pages into SEO-Friendly Digital Content that Earns Subscribers
November 14, 2018 at 10:45 am

Content creation just isn’t as easy as it used to be. Back in the pre-digital era, print publication features served a handy dual-purpose. Explicitly, they were a platform for unique journalism. Implicitly, they were the primary value driver that converted and retained subscribers and newsstand buyers. The better a brand executed content’s explicit purpose, the…

Pre-Installed Apps Are Reshaping the Web Traffic Universe
October 17, 2018 at 3:29 pm

Facebook and Twitter are declining as news and media referral sources on mobile, according to a report from traffic analytics company Chartbeat, which finds that users are increasingly using search for news as well as migrating to publisher and news aggregation apps. Why it matters: The increase of social…

6 Ways to Adjust to Google’s Emphasis on Authors in Revised Search Guidelines
September 26, 2018 at 3:23 pm

OK, fellow publishers, Google is on to us. And that probably means readers are on to us as well. As I’ve noted before, Google has generally been kind to magazine media publishers, tweaking its search engine to favor results from respected web sites, especially those with storied print brands. But the latest version of Google’s…

The Temptation of Apple News
September 26, 2018 at 3:16 pm

In the years leading up to the 2016 U.S. election, Facebook became the world’s de facto morning newspaper—and everyone wanted to land on A1. With more and more people getting their news on the app and in the news feed, media companies competed in the company’s algorithmic sweepstakes, crafting headlines and story ideas to induce…

Search Data Voids and Evil Unicorns
August 21, 2018 at 4:44 pm

Not all search queries are alike — there are “search data voids.” That is, there are many search terms where there is little quality or

4 SEO Best Practices of the Past That No Longer Apply
June 11, 2018 at 1:53 pm

Are you an old school SEO still using SEO best practices from 10 years ago? If so, you may want to consider upgrading your strategy. Even if you’re still seeing results, with all of Google’s algorithm updates, it’s likely those results won’t continue for long. Change is good. Sure, it’s uncomfortable, but it’s the discomfort…

The Top Technologies Publishers Will Buy in 2018
May 30, 2018 at 4:06 pm

Media executives reveal which technologies they plan to buy this year and why, exhibiting a more audience-centric approach than recent years and an overall desire to take back control of their own destinies.

10 SEO Tech Tools to Help Publishers Maximize Organic Search Performance
April 5, 2018 at 12:23 pm

Between its well-publicized News Feed changes and increased public scrutiny, Facebook isn’t the dominant traffic source it once was. As a result Google is overtaking the social network to reclaim its place as the top traffic source for many publishers, and with that comes renewed interested in SEO. That’s not to say media organizations ever…