Search Engine Optimization

How Content Consumption & Creation Is Changing (and How to Keep Up)
March 5, 2020 at 10:43 am

From Gutenberg’s printing press to Google’s AMP format, the publishing world has gone from zero to one million miles per hour, with revolutionary changes to the way we produce, distribute, and consume content. Here is a breakdown of some of the key changes in digital publishing, plus tips for keeping up and even staying ahead.

How Will Google’s Changes to Featured Snippets Impact Publishers?
February 12, 2020 at 4:39 pm

Minor changes in the way search results display on Google aren’t uncommon. The search giant makes updates frequently enough that they rarely generate headlines anymore. But a recent announcement that Google would no longer duplicate featured snippets has managed to stop publishers in their tracks. As of Jan. 22, Google stopped duplicating featured snippets. Webpage…

10 Keys to Digital Success in 2020 (Part 2)
February 12, 2020 at 12:16 pm

There are 10 key fundamentals that I believe every publisher must execute on this year to take their digital business to the next level. I covered the first five keys in my previous article, 10 Keys to Digital Success in 2020 (Part 1). In this second part, I cover the remaining five – including what…

4 Biggest Website Speed Offenders – and How to Fix Them
February 3, 2020 at 8:45 am

Internet speeds have never been faster, and expectations for how quickly websites should load have never been higher. More than half of mobile site visitors (53%) will leave a webpage that takes longer than three seconds to load, according to data from Google. With little room for error, publishers can’t afford to have any missteps.…

How the Remnants of About.com Are Stealthily Taking Over the Internet
January 8, 2020 at 11:11 am

On Bagel Thursdays, Dotdash convenes its weekly growth meeting in a conference room overlooking Times Square. At 9 o’clock on a bright September morning, a dozen or so editors, an analytics guru, and the company’s top two operating executives discuss plans to enhance Dotdash’s vast content archive of more than 250,000 “super articles,” company parlance…

10 Keys to Digital Success in 2020 (Part 1)
January 3, 2020 at 8:30 am

For most publishers, digital success in 2020 won’t be about new trends or technology. Instead it will be about focus, prioritization, and finally executing properly on digital media fundamentals. This article covers the first five fundamentals that I believe every publisher must execute on this year.

The Latest Google Update Slams Traditional Publishers
April 10, 2019 at 12:42 pm

[UPDATE: This article was updated at 6:37pm ET on 4/16/2019 and 12:49pm on 4/18/2019 based on feedback from Scientific American and The Atlantic, which both refute that they have experienced the drop in Google search traffic as reported by Searchmetrics.] Google’s long love affair with traditional, respected publishers may have come to an abrupt end…