Social Media

How 5280 Magazine Sold Out Its First Book by Ramping Up Social Media
January 29, 2016 at 3:00 pm

For the last few years, president and editor Dan Brogan and his team at 5280 magazine focused on building their social media following on Facebook, Twitter, and more recently, Instagram. Those efforts literally paid off last year after the Denver-based publishing company decided to produce and sell its first book. When 5280 The Cookbook went on…

Google’s AMP Poised To Take The Lead From Facebook’s And Apple’s Walled Gardens
January 29, 2016 at 11:38 am

By the end of February, Google will deploy at full scale its Accelerated Mobile Pages project by sending search results to amp-html pages. Because it integrates all monetization instruments —advertising, analytics and now subscription systems— Google’s AMP is likely to rally scores of publishers. Over 5000 developers registered to the Github repository of Google’s Accelerated…

Snapchat Discover One Year Later: How 23 Media Companies Are Building Stories For Evan Spiegel
January 28, 2016 at 2:14 pm

Snapchat may have a few problems, but Discover ain’t one. At least, that's what media companies are cheering. It's been a year since Snapchat launched its network of media partners that now totals 19 channels in the U.S. and the U.K. and four more elsewhere. Over that time, publishers have built mobile audiences, and some have found a new revenue source. Snapchat's…

BuzzFeed's Foodie Channels Are Blowing Up on Facebook
January 20, 2016 at 1:11 pm

First Tasty, now Proper Tasty. The Internet has an insatiable appetite for food content, and BuzzFeed is going big in the category. The New York-based media startup’s Facebook-only cooking channel, Tasty, now has 30 million followers on Facebook FB -4.38% . Its videos regularly get tens of millions of views.

What Twitter’s 10,000 Characters Mean for Publishers
January 7, 2016 at 1:51 pm

Re/code reported this week that Twitter is building a new feature, to be released in Q1 of this year, which will expand the tweet limit to 10,000 characters. This is a major shift for the social media site, which has been defined by its 140-character limit since it was founded in 2006. The news was…

Press Release: Time Inc. Launches Real Time, An Advertising Product Providing Trending Content & Social Promotion
January 5, 2016 at 12:44 pm

New York, NY (January 4, 2015) – Time Inc. (NYSE:TIME) Executive Vice President of Global Advertising Mark Ford today announced the launch of Real Time, the latest product in the company's growing portfolio of advertising solutions. Real Time is a premium offering that provides advertisers 100% share of voice on trending content across Time Inc.’s domestic…

The Most Popular Publishing Executive Stories from November
December 8, 2015 at 2:35 pm

Here are the most read Publishing Executive stories from November: The Publishing Executive Top 20 Magazine Printers 2015 - The annual list of top magazine printers ranks U.S. and Canadian printers based on revenue earned in the magazine industry. Publishing Executive hopes that this resource will be a valuable tool for magazine publishers looking to…

The State of Social Media Content, in 12 Charts
December 8, 2015 at 10:55 am

Sometimes it seems like social media is only good for brand blunders. Take brands whose social media strategies consist of communicating with millennials in incoherent emoji sequences, or brands that deal with crises with embarrassing tweetstorms, or brands whose CEOs pen tone-deaf responses to other brands. But these (often hilarious) blunders are only one side of a very large,…

Inside Refinery29’s Snapchat Discover Operation
December 7, 2015 at 12:31 pm

The number “33” is written on a dry erase board. To the right, on a larger board above a schedule, is the phrase “Thurs is the New Fri!” These two boards are hung in a large office housing 10 staffers at the female-focused Web publisher Refinery29. The staffers are the team producing content for Snapchat…