Video

Twitter Teams Up With Bloomberg for Streaming News
May 2, 2017 at 12:22 pm

Twitter Inc. TWTR +5.30% has found its first partner for its push into round-the-clock streaming television: Bloomberg. The social-media company is joining forces with the global financial news outlet to create a service that will stream news produced solely for Twitter 24 hours a day, seven days a week. “It is going to be focused…

The NYT Brings Its News – And a Mini-Crossword – to Snapchat Discover
April 24, 2017 at 1:26 pm

The New York Times announced today it’s joining Snapchat Discover – the feature in Snapchat which includes updates and news from a variety of media publications. The paper’s “daily edition” on Snapchat will include a handful of The NYT’s stories, distilled down to the quick, more consumable format that’s common on the medium, and will heavily…

Everything You Wanted to Know About Social Video But Were Afraid to Ask
April 19, 2017 at 9:46 am

Video is well on the way down its path toward total domination of the digital landscape. Cisco estimates that by 2020 a million minutes of video content will cross global IP networks every second. And there’s good reason for the massive increase in video traffic: people like to watch. We’re wired to. We process visuals…

The Race for Video Scale Comes at a Steep Cost to Quality
April 11, 2017 at 1:45 pm

Many publishers are turning to video to make up for the cratering display advertising market. The challenge is how publishers with limited resources drastically increase video output while maintaining content quality. It’s a nearly impossible task. Take Facebook Live. Mark Zuckerberg & co. paid celebrities and media companies more than $50 million last year to…

Press Release: Cox Enterprises Launches COMET (Cox Media Technology), a Unified Programmatic Platform
April 5, 2017 at 2:24 pm

San Francisco, CA, April 5, 2017 – Cox Enterprises Inc. today announced the launch of its latest technology investment, COMET (Cox Media Technology). COMET is a unified programmatic platform that connects buyers and sellers across all advertising channels, including desktop, mobile, video, and TV. The platform brings value and efficiency to the transaction of media,…

In Facebook’s Shadow, Twitter Cozies Up to Video Publishers With Reliable Cash
April 4, 2017 at 2:07 pm

In a sea of social frenemies, some publishers are seeing Twitter as a friend — especially as the platform aggressively pushes into video. Multiple publishers said Twitter has been promoting their videos through its Amplify program, which allows media companies and other content owners to run pre-rolls in front of their videos. More broadly, Amplify…

How to Best Engage Audiences With 360-Degree Video
March 31, 2017 at 2:53 pm

I won’t bore you with statistics about video content dominating the internet, or stories of social networks moving towards a video-first future. I’m sure you’ve heard them all before, and are well-versed in the idea that video is vital for brands looking to get noticed in the digital age of superfast broadband and 4G mobile.…

How the Financial Times Gets People to Share More Videos
March 23, 2017 at 8:48 am

The Financial Times wants to grow its video audience, but it’s got a problem: Business executives tend not to share video. A new study from the FT, done with content-production company Alpha Grid, found just 10 percent of business executives in its sample shared video content regularly. When they do share, business people tend to…

5 Ways to Improve Native Ads While Maintaining Reader Trust
March 8, 2017 at 3:16 pm

Native advertising is now a major revenue driver for publishers, and its share of the advertising market will continue to grow. Revenue earned from native display advertising in the U.S. is expected to surpass $34 billion in 2017, and by 2021 it will make up 74% of U.S. display ad revenue. In 2014 Doug Anmuth,…

Press Release: Time Inc. Debuts Well Done, a New, All-Video, Social Brand
March 2, 2017 at 1:49 pm

NEW YORK, NY (March 2, 2017)—Time Inc. (NYSE: TIME) today launches Well Done, a new social brand created for the millions of food lovers who consume and share videos about the latest food trends, news, how-tos and recipes via the social ecosystem. Well Done leverages the full scope and reach of Time Inc.’s 48 million…