In yet another example of an editorial company turning to the potentially lucrative branded video business, Mashable has tapped a reality television veteran to heads its new Mashable Studios division.
Eric Korsh joins the media company known for its tech and social media coverage as director of Mashable Studios, where he will oversee the development and creation of video programming and branded entertainment. Korsh most recently served as a senior vp at marketing agency DigitasLBi and was formerly COO of Scout Productions
Today's innovators are those who are adept at building clear communication channels-and brands and revenue streams-despite all the noise we are currently enduring. Publishers still have to be creative and serve their audiences-that's a given-but from the discussions we had with the five publishers featured in this special feature, fighting distraction and finding focus is the real challenge.