Video

News Whip Research Uncovers Best Practices for Creating Facebook Video
March 12, 2018 at 8:00 am

News Whip, a content analytics platform for social media, dug into its clients' data to understand how publishers create successful video on social platforms like Facebook. The resulting research uncovered several key trends. For example, videos that tap into an emotional component perform better of Facebook than less emotional pieces. Likewise, how-to videos are popular,…

Why National Review Is Doubling Down on Podcasts, Photo Galleries & Video
March 6, 2018 at 8:00 am

Conservative political and cultural magazine National Review has seen massive growth in audience engagement with multimedia content, including its podcasts, photos, and videos. "Our photo galleries are the third most visited part of our website," said publisher Garrett Bewkes during an interview at the 2017 FUSE Media Summit, which has led the magazine to hire…

Tips for Developing Engaging & Revenue-Driving Online Video
February 19, 2018 at 8:00 am

Editor's Note: This article was reported before the acquisition of Time Inc. by Meredith. One of the latest digital video channels from Time Inc. has no fixed home on the web. It has neither its own website or app, and most of its videos don’t even have dialogue. But it has more than 132,000 followers…

Media Pitch: Video Intelligence Uses Machine Learning to Up Video Content & Ad Revenue
February 1, 2018 at 12:42 pm

While the near wholesale pivot to video made by some publishers in 2018  looks foolhardy in hindsight, there’s no question that video is increasing its share of attention on the web, especially on mobile. Publishers that want to up their video game often face the obstacle of scaling the production of video needed to grow…

How CBS News Develops Stand-Out Content for Social Media
January 29, 2018 at 8:00 am

Jareen Imam, head of social media at CBS News, says the key to social video success is finding ways to stand out in crowded social feeds. At CBS News, she's found there are three main ways that publishers can make their social video stand out -- break news, tell an original story that triggers an…

What Can We Learn From Publishers’ Pivot to Video?
January 17, 2018 at 3:36 pm

Editor’s Note: In light of the Facebook video metrics scandal that emerged last week, we thought it was worth a second look at Publishing Executive contributor Peter Houston’s take on the lessons we can learn in hindsight from the pivot to video.

How Many People Did That Story Reach? It Depends Who’s Counting.
January 11, 2018 at 2:42 pm

As digital publishers bet big on video in search of advertising riches, many believe that a traditional method of media measurement isn’t keeping up. Publishers have long used “unique visitors” as a benchmark to compare the size of their website audiences and lure advertisers. But some media companies say the metric has become somewhat outmoded…