Video

Over-the-top video is something of a hot topic now, with streaming bundles of content continuing to proliferate, and legacy TV companies being joined by startups in trying to launch their own streaming products. Yet, during NewFronts week, it was publishers that introduced dedicated OTT content. At its presentation, held…

Apple wants publishers to distribute higher-quality videos on Apple News. But publishers want to see higher revenue from those videos. Apple has told publishers it knows the money isn’t yet there, and it has begun to show them how the company hopes to raise their videos’ profiles and revenue prospects. Last month, Apple added a…

Recently I sat down with Thorin McGee, editor-in-chief of sister publication Target Marketing, to discuss the technologies publishers are adopting – and in some cases have mastered – to consider how this impacts the marketing ecosystem. In many cases, publishers are now leading the way in terms of innovating with digital media and marketing technology,…

Too often, we treat "marketing technology" as a synonym for "digital marketing." But technology has advanced in all facets of life, and in every marketing channel. And few channels have learned more new tricks than print marketing. Interactive print ads all paper-based marketing materials to do amazing things. Magazine ads…

It took three men two hours to shoot a 63-second overhead instructional video of Laura Rege, a recipe developer, making a cake for Bon Appétit — what people in the food-video industry call a “hands and pans.” At the Kitchen Studio, Condé Nast’s new 7,000-square-foot space in Industry City…

Facebook prioritized content from users’ friends and family in its January announcement of a News Feed change. This algorithm

Editor's Note: This article was reported before the acquisition of Time Inc. by Meredith. One of the latest digital video channels from Time Inc. has no fixed home on the web. It has neither its own website or app, and most of its videos don’t even have dialogue. But it has more than 132,000 followers…

While the near wholesale pivot to video made by some publishers in 2018  looks foolhardy in hindsight, there’s no question that video is increasing its share of attention on the web, especially on mobile. Publishers that want to up their video game often face the obstacle of scaling the production of video needed to grow…

We’ll discuss how verified accessible content drives positive social change through technology AND makes good business sense.

NEW YORK (January 18, 2018) - Social video creation platform Wochit today reports that Facebook’s de-prioritization of publisher and brand content is already having a negative impact across video metrics. The finding is among critical trends featured in the 2017 Wochit Social Video Performance Index, which is based on data from 33,000 videos posted to over…