Video
January 25, 2018 at 2:34 pm
We’ll discuss how verified accessible content drives positive social change through technology AND makes good business sense.
January 19, 2018 at 12:13 pm
NEW YORK (January 18, 2018) - Social video creation platform Wochit today reports that Facebook’s de-prioritization of publisher and brand content is already having a negative impact across video metrics. The finding is among critical trends featured in the 2017 Wochit Social Video Performance Index, which is based on data from 33,000 videos posted to over…
January 17, 2018 at 3:36 pm
Editor’s Note: In light of the Facebook video metrics scandal that emerged last week, we thought it was worth a second look at Publishing Executive contributor Peter Houston’s take on the lessons we can learn in hindsight from the pivot to video.
January 11, 2018 at 2:42 pm
As digital publishers bet big on video in search of advertising riches, many believe that a traditional method of media measurement isn’t keeping up. Publishers have long used “unique visitors” as a benchmark to compare the size of their website audiences and lure advertisers. But some media companies say the metric has become somewhat outmoded…
December 13, 2017 at 2:28 pm
Multiple publisher sources said Facebook no longer plans to pay publishers and other video makers to produce videos for the news feed. Three publishing sources whose companies were paid by Facebook said the platform plans to end the program that paid publishers and other video makers money every month to make on-demand and live videos…
November 30, 2017 at 1:11 pm
Agony is the natural state of the news industry. Newspaper sales per capita peaked before color television was a thing, and magazines have been in decline since the Clinton administration. When it comes to the finances of the Fourth Estate, bad news is, generally speaking, the news. But 2017 has been a uniquely miserable year…
November 21, 2017 at 9:42 am
Few images better capture the unfettered optimism and indignity of digital media than 2014 at South by Southwest, where a line of hoodie-wearing attendees snaked around the block at Mashable House, a pop-up lounge run by the tech news site, to get their picture taken with Grumpy Cat. Nearby, AOL “digital prophet” Shingy swung on…
November 20, 2017 at 11:01 am
Yesterday I appeared on a panel about digital publishers who are ‘pivoting to video’. I’ve written about this before. But in case you’re new to it, there have been numerous cases over the last six months to a year in which digital publishers have announced either major job cuts or in some cases literally fired…
November 17, 2017 at 12:13 pm
In another sign of how digital media companies are struggling, Mashable will be sold to trade publisher Ziff Davis for around $50 million, according to a Wall Street Journal report. That would be only one-fifth of the company’s $250 million valuation during its last investment round in March 2016. While Mashable had attracted little interest…
November 15, 2017 at 12:36 pm
Time Inc., in another big bet on pivoting its business toward video, is launching Sports Illustrated TV, its first over-the-top subscription-video service. SI TV, priced at $4.99 per month, will be available starting Nov. 16 on Amazon Channels. The service has a lineup of 130 hours comprising licensed movies and documentary films — including the…
