Virtual Reality

Old Media Giants Turn to VC for Their Next Act
September 24, 2018 at 2:43 pm

The Web 1.0 and Web 2.0 eras weren’t kind to the world’s largest media conglomerates, throwing their business models into question, creating whole new categories of content consumption, and bringing online competition to subscription and ad pricing. Many of the media giants from the 1990s and early…

The Quest for new Audiences has Taken The Washington Post to the Streaming Platform Twitch
July 18, 2018 at 12:48 pm

Twitch: It’s not just for Fortnite battle royales anymore. The Washington Post tried out broadcasting on the streaming platform best known for gaming yesterday with content related to politics — which is its own battle royale, really. The Post’s plans for the platform include “postgame” coverage of major news events hosted by political reporter Libby Casey and a series…

The Top Technologies Publishers Will Buy in 2018
May 30, 2018 at 4:06 pm

Media executives reveal which technologies they plan to buy this year and why, exhibiting a more audience-centric approach than recent years and an overall desire to take back control of their own destinies.

Tech Talk Face Off: Interactive Print Ads Make Paper the New Marketing Tech
April 11, 2018 at 8:00 am

Too often, we treat "marketing technology" as a synonym for "digital marketing." But technology has advanced in all facets of life, and in every marketing channel. And few channels have learned more new tricks than print marketing. Interactive print ads all paper-based marketing materials to do amazing things. Magazine ads…

USA Today Network Unveils Special VR Project on Border Wall
September 21, 2017 at 5:00 pm

The USA Today Network has unveiled an ambitious project to document the border wall with Mexico. It collaborated with local newsrooms in California, Arizona, New Mexico and Texas to produce a mix of virtual reality experiences, aerial and 360 videos, interactive maps, documentary reports, photos, podcasts and articles. The project, called “The Wall,” was created…

We Shouldn't Ignore The Potential of Virtual Reality Advertising
June 15, 2017 at 9:54 am

This article was originally published on The Conversation. Read the original article. By David Evans Bailey By some estimates virtual reality (VR) will be a $162 billion industry by 2020. Only 50% of this figure is projected to come from hardware sales; the rest will be revenue from software, content and services. It’s not just…

The Washington Post Is Using Augmented Reality to Let Audiences Explore Iconic Buildings
May 30, 2017 at 2:16 pm

Following the success of its first augmented reality (AR) initiative, which provided a visual account of the Freddie Gray case, The Washington Post has launched another immersive experience that takes audiences inside some of the world’s most prestigious buildings. By pointing their iOS device at the ceiling, viewers activate the story's 3D visuals and audio…

Mark Zuckerberg Sees Augmented Reality Ecosystem in Facebook
April 19, 2017 at 1:24 pm

SAN JOSE, Calif. — Facebook’s chief executive, Mark Zuckerberg, has long rued the day that Apple and Google beat him to building smartphones, which now underpin many people’s digital lives. Ever since, he has searched for the next frontier of modern computing and how to be a part of it from the start. Now, Mr.…

How to Best Engage Audiences With 360-Degree Video
March 31, 2017 at 2:53 pm

I won’t bore you with statistics about video content dominating the internet, or stories of social networks moving towards a video-first future. I’m sure you’ve heard them all before, and are well-versed in the idea that video is vital for brands looking to get noticed in the digital age of superfast broadband and 4G mobile.…