Web Strategy

‘Hard to Back Out’: Publishers Grow Frustrated by the Lack of Revenue From Apple News
February 25, 2019 at 1:17 pm

Last year, Apple News brimmed with promise for publishers, offering an engaged, high-quality audience that seemed to do nothing but grow. Ad revenue wasn’t great, but at the start of 2018, most publishers assumed that would come around. One year later, most publishers are still waiting. Monetization on Apple News remains a slog, according to seven…

Here are the Kinds of Content Platform Users Seek (or Avoid)
February 22, 2019 at 9:13 am

Maybe it’s because I spend a lot of time around audience engagement teams, but after publishing the first part of my analysis on platform growth, my favorite part was the feedback I got from readers. Before we dive into my next analysis, I wanted to clarify something…

4 Print-Centric Assumptions Publishers Should Avoid Online
February 20, 2019 at 10:30 am

In the early years of television, news broadcasts were virtually identical to their radio counterparts, except you could see the guy who was reading the headlines. It took a few years for the networks to rethink how to present news using the new capabilities that TV offered. In many ways, online publishing has been even…

The Logic Behind Apple’s Give-Us-Half-Your-Revenue Pitch to News Publishers
February 15, 2019 at 10:21 am

Apple says it wants to help save journalism. All it wants in return is half of all the revenue journalists make when they sell their stuff through a forthcoming new Apple subscription service. Cue internet outrage. The argument, made by everyone from my colleague Casey Newton to Apple blogger John Gruber: 50 percent is way, way too high…

Medium Buys Bay Area Mag The Bold Italic to Add to its Paywall
February 13, 2019 at 10:48 am

Medium  is seeking to juice up its premium subscription content in its home market with the acquisition of The Bold Italic. The 10-year-old online culture magazine will go behind the $5 per month Medium membership paywall. The deal will keep The Bold Italic afloat when other San Francisco-local publications have struggled, following the shutdown of the The Oakland Tribune an SFist,…

Google News is Broken
February 11, 2019 at 1:31 pm

There's been a lot of discussion about the future of publishing over the last few years, particularly as Facebook traffic began cratering, leaving publishers scrambling to find new sources of traffic. What's never really discussed, however, is how those platforms work, and how news sources end up getting mountains of traffic from them, let alone…