Web Strategy

How Newspack, A New CMS from WordPress & Google, Will Impact Publishers
January 17, 2019 at 10:58 am

When WordPress and Google team up to launch a new website content management system, all publishers had better sit up and take notice. Newspack is a new content management system (CMS) being developed by Automattic, the developers of WordPress. Google has dedicated $1.2MM to the project with another $1.2MM coming from other investors. The goal…

5 Things Publishers Should Do Before Erecting a Paywall
January 16, 2019 at 10:55 am

This is the year, the pundits tell us, when digital publishing will pivot to paywalls. Good luck with that. Getting people to pay for online content is already hard enough. With more publishers in the game, it will become even harder. How many digital subscriptions do you think people will pay for? Tread carefully, or…

Big Tech Throws Money at the Local News Problem
January 16, 2019 at 10:10 am

Major tech companies and moguls are pouring lots of money into initiatives to support quality journalism, after months of bad headlines about fake news and the longer-term struggles of business models for journalism, especially at the local level. Why it matters: The efforts are meant to show tech's…

Newsonomics: 18 Lessons for the News Business from 2018
January 2, 2019 at 11:19 am

We live in transgressive, new-Orwellian times. Fact has been subverted by forces beyond our imagination, both newly minted and old school. Truth, elusive truth, is now in the mind of the subscriber. Yes, it is subscribers, along with their digital payments, who are transforming what’s working best…

Challenges, Missteps and Hope Abound for Digital Media
December 21, 2018 at 12:01 pm

Legacy media players may be having their first moment of schadenfreude in a long time as the youths of digital content get their own turns at struggle and uncertainty. About 20 years into the Internet and print publications, the relatively few that survived the shift to digital life anyway, have already been put through the revenue ringer — forced to rut out new sources of cash,…

Apple Can’t Win Over Media With Its Old Approach
December 17, 2018 at 11:53 am

Apple Inc. wants to become a subscription powerhouse for music, apps, online video, news and more. The company’s negotiations with news and magazine publishers offer a glimpse at the challenges this strategy will face. Bloomberg News detailed on Wednesday why some news and magazine publishers are wary of Apple’s effort to refashion Texture, a company Apple acquired this year that offers…

How Publishers Are Venturing into Subscription Video on Demand (AKA OTT)
December 12, 2018 at 1:39 pm

Over the past decade, video has become a standard component of the content mix for media brands. Most publishers have ramped up their video-making and monetization capabilities, increasing quality and volume of in-house video production and hosting them on their own sites and distributing on social media platforms such as Facebook, Instagram, YouTube, Twitter, and…

Digital Influencers have Changed Advertising. They’re Changing Journalism, Too.
December 10, 2018 at 1:06 pm

The rise of social platforms has brought with it a new kind of celebrity: the digital influencer. It’s a newish term, used to describe social media users whose online clout enables them to engage with and advertise to their followers in more direct ways than traditional media figures. As influencers build relationships with their audiences through…