Web Strategy

Medium Buys Bay Area Mag The Bold Italic to Add to its Paywall
February 13, 2019 at 10:48 am

Medium  is seeking to juice up its premium subscription content in its home market with the acquisition of The Bold Italic. The 10-year-old online culture magazine will go behind the $5 per month Medium membership paywall. The deal will keep The Bold Italic afloat when other San Francisco-local publications have struggled, following the shutdown of the The Oakland Tribune an SFist,…

Google News is Broken
February 11, 2019 at 1:31 pm

There's been a lot of discussion about the future of publishing over the last few years, particularly as Facebook traffic began cratering, leaving publishers scrambling to find new sources of traffic. What's never really discussed, however, is how those platforms work, and how news sources end up getting mountains of traffic from them, let alone…

The Rise of the Robot Reporter
February 6, 2019 at 11:58 am

As reporters and editors find themselves the victims of layoffs at digital publishers and traditional newspaper chains alike, journalism generated by machine is on the rise. Roughly a third of the content published by Bloomberg News uses some form of automated technology. The system…

Snopes Pulls Out of its Fact-Checking Partnership with Facebook
February 4, 2019 at 11:34 am

Snopes is no longer debunking misinformation in partnership with Facebook. In a statement published Friday, the fact-checking site said that it has withdrawn from its partnership with the technology company, which enabled them to decrease the reach of false stories, images and videos in the News Feed. (Disclosure: Being a signatory of the International Fact-Checking Network’s code of principles is…

Meredith CEO Says Revenue Now Only Half Ad-Based
February 4, 2019 at 11:00 am

It’s been a year since Meredith Corp. acquired Time Inc. and while the latter no longer exists, the former is pleased with how things have turned out. In a memo to staff, Tom Harty, who has also been chief executive officer for about a year, boasted that Meredith’s much expanded portfolio now counts roughly 45 million subscriptions and drives around…

The Future of Media is Niche
January 30, 2019 at 11:29 am

The future of publishing belongs to those that focus on niche areas partly because the internet has reduced distribution costs to zero, according to Ben Thompson, author of the daily tech and media analysis note, The Stratechery. What's happening: Thompson argues in his email to subscribers that the recent layoffs at BuzzFeed underscore this point.…

Google's Proposed Changes to Chrome Could Weaken Ad Blockers
January 28, 2019 at 11:13 am

THE WEB CAN be an annoying and creepy place. Big animated ads try to distract you from what you’re reading, while ads for products you’ve already bought stalk you. That’s led many people to install ad blockers or other tools to inhibit websites from tracking them. According to a survey by…