Today In Publishing

Audio: Leaders from Rodale, Trusted Media Brands, and Hearst on the Future of Media Sales
October 5, 2015 at 1:55 pm

Media organizations are in the midst of a massive transformation, pivoting from print-driven revenue to selling custom content, native ads, programmatic, and more. As magazine products evolve, so too must the salespeople who sell them. “[Sales] training and support needs to be essentially constant because the product evolution is so rapid these days. To have…

Top Tweets from Publishing Executive Live: The Evolution Summit
October 2, 2015 at 2:02 pm

On Tuesday September 29th, Twitter was abuzz with insights gleaned from Publishing Executive Live: The Evolution Summit, which was hosted in New York City. Over 60 publishers attended the summit on Tuesday to learn how leaders from Rodale, Financial Times, Condé Nast, and U.S. News & World Report are developing smart, data-driven content, reorganizing their…

Why Meredith Partnered with the Beekman Boys
October 1, 2015 at 3:12 pm

Today Meredith announced the release of its newest title, the Beekman 1802 Almanac, in partnership with farm-to-table advocates and bestelling authors, the “Beekman Boys” Brent Ridge and Josh Kilmer-Purcell. The Almanac will be available on newsstands on October 6th and will provide a collection of seasonal recipes, gardening tips, and stories gathered by the stars…

Championing Freedom of the Press In Light of Banned Books Week
October 1, 2015 at 2:13 pm

Concerns about freedom of the press in B2B media in the U.S. revolve around whether we should be free of advertiser influence in the form of native advertising. That makes us pretty lucky. Imagine if you covered an industry in Russia, Egypt, or Venezuela. Criticizing a large company with government ties or reporting on a…

Press Release: Mary G. Berner to Leave MPA after Completing Three-Year Term
September 30, 2015 at 1:56 pm

The one-year anniversary of the launch of The Magazine Media 360° Brand Audience Report demonstrates that magazine media is a healthy and vital source of news, information and entertainment for today's consumers with 9.7% year-over-year total audience growth. Since introducing the new metric one year ago today, the industry has been on a steady course to demonstrate that consumer demand remains high for magazine media content across platforms. As part of this milestone, the MPA Board of Directors announced today that President and Chief Executive Officer Mary G. Berner will be leaving MPA as part of a planned transition.

Social Media Playbook for Publishers
September 23, 2015 at 11:00 am

Leading up to the Social Media Master Class for media professionals, marketing consulting firm GrowSocially will be sharing insights on social media management strategies, breaking down how publishers can engage a wider readership and drive revenue. For an even deeper dive into the content discussed here, be sure to attend the Social Media Master Class in NYC on June 8th. Early bird and group discounts are available.

It Must Be the End of the World as We Know It. Or is it?
September 25, 2015 at 12:34 pm

I have to be honest. I get the sense every now and then that there is a pervading feeling of doom for traditional media. It just isn’t true that traditional media is doomed. If you have made the transition from the pre-digital world of yesterday to the digital world of now and you are still…

Will the Double-Digit Declines in Print Sales Continue? In All Likelihood, Yes.
September 24, 2015 at 1:33 pm

There is a trend afoot these days of many writers waxing poetically about the virtues of printed magazines and how the younger generation (whoever that may be) enjoys print as an escape from the drama of a digitally focused life. Some pundits describe the love that they and readers have for print. They say that…