24/7 Real Media
The Interactive Advertising Bureau announced today that its board of directors has elected a new chairman, Bob Carrigan, CEO of IDG Communications, Inc.
BBN's announcement of international expansion signals the global demand by marketers to reach business decision makers in the context of their work.
Wouldn't it be a tragedy if the Internet was the cause of the demise of excellent content? David Moore, 24/7 Real Media founder and IAB board of directors chairman, posed the question to attendees during his opening remarks at the IAB Annual Leadership Meeting 2010 on Sunday night in Carlsbad, Calif.
The digital premium content model is broken and advertising alone cannot support the cost of premium content, according to Moore, who laid out several predictions that will change online advertising forever.