Advertising Age

In Viacom/DirecTV War, Newspaper Industry is Winner So Far
July 17, 2012

So far there's been at least one winner in the current protracted battle between Viacom and DirecTV: the newspaper industry.

Seems like every time there's a war between old-media companies in the entertainment/broadcast/cable space -- in this case because of a dispute over carriage fees -- they just love to write big checks to old-media companies

Time Inc. CEO Laura Lang: Why We Changed Our Minds About the iPad
June 15, 2012

Time Inc. on Thursday ended its long refusal to sell iPad subscriptions in the App Store, deciding that earlier concerns over Apple's power and policies weren't worth the missed opportunity. In a Q&A with Ad Age, new Time Inc. CEO Laura Lang explained that the reversal wasn't actually an about-face for her personally.

Here's our interview, lightly edited.

Men’s Health Premieres iPhone Newsstand App for Monthly Magazine
June 1, 2012

Rodale Inc.’s Men’s Health magazine today announced the launch of the publication’s iPhone application. The app, which was developed using Adobe® Digital Publishing Suite, is the first iPhone application to launch on the Adobe platform in the United States.

Aggregated Assault: Whose Work Is It, Anyway? A Plea For Standards
May 11, 2012

“There’s nothing new under the sun.” Thus spake my high-school teacher, then nearing retirement, and if I remembered nothing else (besides his rampaging eyebrows and alarming amounts of nostril hair), I would not forget this. His point, at the time somewhat dispiriting, was that ideas are continually repackaged and re-presented. All these years later, surveying the (sometimes acid) reflux culture of online media, his point seems all too well taken.

Rodale Inc. Names Lori Burgess Publisher of Prevention
April 24, 2012

Rodale Inc. today announced that Lori Burgess has been named Publisher, Prevention, effective immediately. In this role, she will lead print and digital advertising sales and marketing efforts across the brand, reporting to Chris Lambiase, SVP, Publishing Director, Rodale Inc.

Two Ideas for Handling Content Aggregators, Attribution
March 13, 2012

Here's the simple truth about news on the Internet: Any original article can be (and often is) quickly rewritten and redistributed across the Web--sometimes in ways that credit and direct readers back to the original source, sometimes not.

Now some optimists hope to establish codes of conduct for so-called content aggregation, the NYT's David Carr reports.

Although aggregators can often send a lot of traffic to the site where an article first appeared, that's not always the case. Last year, for example, writer Simon Dumenco wrote a column for Advertising Age on Steve Jobs' death.

Martha Stewart Living Omnimedia Reports Fourth Quarter and Full Year 2011 Results
March 2, 2012

Martha Stewart Living Omnimedia, Inc. today announced its results for the fourth quarter and full year ended December 31, 2011. The Company reported revenue for the fourth quarter and full year 2011 of $61.7 million and $221.4 million, respectively.

Lisa Gersh, President and Chief Operating Officer, said, "Our fourth quarter results were in line with our expectations and underscore the importance of our work to return Martha Stewart Living Omnimedia to growth and profitability.

Man Bites Dog
January 26, 2012

That used to be the universal publishing call to juice up your headlines. The opposite was the headline you'll never see: "Plane Landed Safely." The last time I started a trade magazine, about eight years ago, we broke a controversial story on the cover of our first issue.