In recent months, The Washington Post has been worried about reducing "cognitive overhead." The phrase, borrowed from its new owner, the billionaire Amazon founder Jeff Bezos, refers to the number of decisions or actions readers must make before getting what they want. The principle was a driving force behind Amazon's one-click buying system. And it is one of the guiding ideas for a new app introduced on Thursday that will deliver The Post to some Amazon Kindle tablet owners free.
The cover story of the September issue of Philadelphia magazine will live long after its days on the newsstand. Following other magazines that are looking for new outlets for bread-and-butter long-form journalism, the Philly lifestyle publication took a gripping true crime narrative by veteran journalist Lisa DePaulo and published it as an ebook. The ebook will be available in Kindle, Nook, iBooks and other formats.
Two prominent industry veterans are bringing longform journalism to a new outlet online. Joshuah Bearman, a magazine writer who wrote the feature story in Wired that was adapted into the movie Argo, and Wired contributing editor Joshua Davis, unveiled a new longform journalism platform on Monday called Epic, which aims to publish non-fiction page-turners with an eye toward helping writers profit from supplementary revenue streams. "They are trying to build a model for longform journalism where the revenue generated over the entire life of a story," the New York Times reported,
PixelMags Inc., a world leader in magazine content distribution, is excited to expand their selection of Australian magazine titles with the signing of Nextmedia across all their digital platforms.
For the first time, publishers using the MAZ digital publishing platform can see usage data from their app readership, including time spent per page, tap-through rates of links and multimedia and aggregate metrics like total number of app and content sessions.
When the IDC forecast this month that Google’s Android operating system would soon surpass Apple’s iOS in tablet market share, publishers of digital magazines could be excused for some handwringing.
Since 2010, Apple’s dominance of the market allowed publishers to reach the majority of the tablet audience by targeting just one device: the iPad. But times have changed.
Thirty-one percent of American adults now own tablets, according to Pew. Much of the growth in the market is being driven by device proliferation, and many of these devices run Android.
American Express Publishing leading travel and luxury lifestyle titles Travel + Leisure and Departures report double-digit growth in print ad revenue, as well as strong ad paging gains through April of this year versus the same period in 2012.
I’ve been away from the digital magazine world for a half year, and have just started to dive back in. What do I find? Distressingly little information about the digital magazine industry, a plethora of tablets with software all doing different things, and strategies that couldn’t be further apart for taking advantage of this nascent industry.
Phoenix-based MVP Media LLC just launched what it says is the first iPad-exclusive national sports magazine, MVP Magazine, with a cover bound to capture the attention of any football fan. The inaugural cover story, "The NFL is Dead," considers the myriad challenges faced by the league, and whether they are potentially fatal. It's old-school magazine stuff in a new frame, begging the questions: Why iPad only? and Why now?
It's a heartbreaking time to be a magazine fan. The past decade has been a death march for pulpy newsstand publications. The Internet, the rise of digital media, and the expensive economics of printing have combined to make traditional magazines look like dinosaurs.
Ironically, digital publications are trying to emulate the media that they are ultimately replacing. One prime example is Zeen, a new do-it-yourself digital magazine publishing website that attempts to blend the aesthetic appeal of paper with the multimedia fun of the Internet.