American Diabetes Association
Over one hundred and twenty guests attended the Custom Content Council’s Broadway Debut at the Liberty Theatre in New York City last night for the tenth annual Pearl Awards ceremony. Custom content creators and agencies from 15 different countries representing brands such as Disney, Ford, Four Seasons, Whole Foods Market and Lexus submitted 628 total entries this year.
Dartmouth Journal Services, with support from the Sheridan Technology Lab, has been working with the American Diabetes Association (ADA) to create and launch a multi-journal app for both the iOS and Android platforms (the iOS app to launch in March 2012, and Android app slated for an April 2012 launch). The ADA Journals app will provide immediate access to full-text articles for users with personal or institutional subscriptions to Diabetes, Diabetes Care, Diabetes Spectrum, and/or Clinical Diabetes.
The American Diabetes Association will enhance, streamline, and improve the front-end workflow of two of its premier publications, Diabetes and Diabetes Care.
Reed Exhibitions and TMG unveil the new and expanded JCK magazine this week at the JCK show in Las Vegas.
"Magazine publishing, more than many other fields, has long been a great career for women …,” says Patricia B. Fox, senior vice president, operations, and general manager, Healthy Living Group at Active Interest Media. Fox, along with the other women Publishing Executive selected for its first-annual “Top Women in Magazine Publishing” feature, exemplify the greatness that women have achieved in this industry.
Publishers looking to increase revenues often launch new publications, adding page counts and sales dollars (as well as a few gray hairs). However, starting a magazine is a risky endeavor with failure rates equal to starting a restaurant. Instead of going through the high-risk wringer of conventional publishing, magazines are increasingly turning to custom publishing as a surefire method of increasing profitability, especially during times of still-slim page counts and ad dollars. Unlike the speculative reward potential of traditional publishing, custom publishing provides guaranteed revenue because the publisher establishes production costs and prices in advance that guarantee a profit. Custom publishing's rock-solid business