I won't pretend to be Steve Jobs-I don't even own a mock turtleneck-but I have to repeat his words from April 2010: "Flash is no longer necessary to watch video or consume any kind of web content." Flash is a constantly exploited, superannuated bit of technology that useful in the early days of multimedia in web browsers, and now deserves to die.
When Jobs wrote "Thoughts on Flash" over five years ago, it was in response to the notion that Flash should be available on iOS.
For about a decade, technology has been viewed as the death knell for traditional media. Newsrooms are laying off staff in droves, and local news bureaus are shutting down. During the years of this turbulent transition, traditional media outlets have struggled to find business models that work. They've established paywalls, experimented with native advertising, built mobile apps and watched as social media absorbed their loyal readers.
A month ago, at the World Wide Developer's Conference, Apple's vice president of product management and marketing, Susan Prescott, walked the audience of developers, users, and fans through the features of a new app that will be bundled with iOS 9: Apple News.
iOS9 will offer publishers an opportunity to take advantage of some new features and are significant for digital publishers.
Content marketing has gotten more complex in some ways, and yet it is clarifying in others. Remember just a couple of years ago, when people were hot and bothered about the colors and thickness around the Times' first Paid Posts? Some raised good questions of the lines between church and state, editorial and advertising - and others mistook contemporary content marketing for old-fashioned, unmistakably boosterish "advertorial" that has long plagued newspapers and magazines.
The Times has found the big budget sweet spot for its T Brand Studio: between $250,000 and $500,000. It now has completed 70 campaigns
It didn't get a mention in Apple'sbig keynote announcementsMonday - which already had plenty of interest to publishers - but deep within Apple's developer documentation lies perhaps the most important item of all to the news industry. Adblocking - running a piece of software in your web browser that prevents ads on most web pages from loading - has moved from a niche behavior for the nerdy few to something mainstream. A report from 2014 found that adblock usage was up 70 percent year-over-year, with over 140 million people blocking ads worldwide, including 41 percent of 18- to 29-year-olds.
With Apple removing the Newsstand in the upcoming iOS 9 release, many questions arise for publishers. In a data study of over 1,000 magazine apps, results show 7 positive trends in key areas that will continue to keep apps profitable for publishers and relevant for readers.
The relationship between Apple and the magazine publishing industry has been acrimonious since the launch of the iPad in 2010 and the technology giant threw the industry another curve ball on Monday.
As first reported by Re/code, and later announced during its Worldwide Developers Conference (WWDC), Apple is launching a Flipboard-like, content-aggregation app called News. Re/code also reported that Apple plans to do away with Newsstand, which at this point amounts to a mercy killing. Apple did not mention the fate of Newsstand during the WWDC.
As you'd expect from a venture capital firm, the deck is also full of a wide range of data related to media and tech markets; as well as evolving consumer behaviours.
Here are five key slides about market developments to note:
I spoke with David recently about his upcoming fifth anniversary as president of Hearst Magazines and we talked about some of his most important successes, which he shared totally with his team, and about a particular failure that he assumed complete responsibility for. It was a conversation that looked back on his early years at Hearst, checked in with his present situation, and also expanded into the future of the globally-growing company. His focus is clear; while he's very proud of his team's accomplishments over the last five years, he's also ready to move forward