Digital magazines may not be commonplace, but they're certainly gaining momentum. First on the list of benefits for many who offer digital publications is savings: There are no paper costs, postage fees or printing costs. But also, there's big incentive for advertisers: Direct links to advertisers' Web sites, and now even the ability to incorporate audio and visual into digital versions of print ads. Readers' actions can often be tracked, providing publishers with the means to prove their readers' interest in the advertisers' products. For many, a hindrance was that the technology was a bit slow for large files loaded with graphic images.
Many publishers are exploring monitor proofing to cut Postal costs and time spent shipping contract-quality proofs to the printer. Others are considering remote proofing for off-site viewing and collaboration. These solutions are cutting-edge and change quickly. The editors of PrintMedia magazine offer a sneak peak at two brand-new proofing solutions and two new versions of existing solutions on the market for 2005. Monitor Proofing Goes LCD Kodak Polychrome Graphics has launched the Matchprint Virtual Proofing System-LCD, its second-generation, SWOP-certified monitor proofing solution. The solution combines RealTimeProof with the color accuracy of the KPG Matchprint Virtual Proofing technology. It recently earned SWOP certification based
The exhibits filled a space larger than seven football fields inside McCormick Place in Chicago, Oct. 10-13. Tens of thousands of Graph Expo and Converting Expo attendees weaved in and out of aisles in search of products and technologies to help them streamline workflow, maximize efficiency and improve quality. While the show is geared primarily toward printers, a number of exhibitors unveiled products for the printers' customers as well, and some companies announced big news. Some Pluses for the Publishing and Agency Creative Department Quark Inc. announced the release of QuarkXPress 6.5 that will enable users to import native Adobe Photoshop documents (PSD
Thumb through the Nov. 8 issue of People magazine, and you may come across an ad for Max Factor. What you might not detect is the ad was proofed accurately online using a color proofing technology that has designs on gaining a foothold in the publishing world. Max Factor's Chicago-based agency Leo Burnett and People publisher Time Inc. were early beta testers of Matchprint Virtual, a proofing technology developed by Imation, which Kodak Polychrome Graphics (KPG) acquired in 2001. When Minnesota-based Imation was in development with Matchprint Virtual, the company had approached the Leo Burnett agency to gauge its interest in running tests for the
We talked to three of Markzware's top beta testers about the new Mac OS X compatible release of this popular pre- and post-flight tool. The say the GUI's still geeky, but the Mac OS X support and buffed-up feature set make this PDF validation tool a must-have upgrade. Markzware Software recently launched its long-awaited and much heralded FlightCheck Professional 5.0. The latest generation of the company's flagship quality-assurance software for digital publishers offers a host of desirable features aimed at graphic arts and printing professionals. Topping the list is Mac OS X compatibility, perhaps the feature Macintosh users covet most today. Also new:
Kodak Polychrome Graphics (KPG) recently invited journalists to New York to show off the company's Matchprint Virtual Proofing System. The product, which shipped in July, enables publishing teams to collaboratively proof and markup pages over an Internet connection. KPG is ramping up its marketing efforts around the product, zeroing in on color accuracy as a key point of distinction. Company officials say Matchprint Virtual is so color accurate, it can even be used for contract proofs. KPG's print media manager Jennifer Bergin outlined Matchprint Virtual's history and advantages for the press, then turned things over to KPG technician Al Chisek, who demonstrated the product's
Nowhere is the adage "time is money" more appropriate than when applied to the business of publishing. Publishers and printers are always on the lookout for faster, better, cheaper ways to speed the production workflow. Widely adopted technologies such as word processing, desktop publishing, digital photography and editing, accredited file formats, electronic file transfer, content management, and zero-make-ready presses all exist for one fundamental reason: to speed publishing production. Of all the points along the publishing workflow, one area remains doggedly resistant to time optimization: proofing. Publishing costs creep upward with every tick of the second hand as pages are being trafficked and proofed.
Printers don't just put ink on paper anymore. From design consulting and pre-press before the print job, to mailing and fulfillment after a publication is built, printers are evolving into one stop shops. It's the strategy of choice for leading printers facing evolving technology, expanding customer requirements, and the raw economics of a tough market. But are publishers well-served by this trend? It was inevitable, perhaps, that printers would add services beyond applying ink to paper. Technological advances continue to render certain craft skills obsolete, or less important. At the same time, many publishers want to streamline operations by focusing on core business processes.
I recently read an article that suggests the pace of technological change in publishing has slowed. It said there are no real innovations today, or on the horizon. Certainly innovations equal to desktop publishing, ink-jet printing, computer-to-plate and print-on-demand don't occur every day. But something remarkable is happening right now. It's not a hot new technology. Rather, it's how publishers are, at last, rapidly embracing the full scope of digital technologies, and reinventing their workflow in the process. Magazines started adopting workflow systems a decade ago. The Quark Publishing System (QPS) lead the way, and many major magazine groups adopted QPS. Quark became the standard
Paper-based print media is on the verge of becoming obsolete, done in by pure digital publishing. In just a few years, people will be reading magazines, perusing catalogues, and thumbing through flyers on ultra-portable tablet PCs and PDAs. The mechanical printing press is doomed. And pigs can fly. With all the amazing advances in electronic publishing and communications, old fashioned ink-on-paper remains at the forefront of most communications programs, preferred by publishers, advertisers, mass mailers, businesses, and most important, readers. Rather than being displaced by the Web, e-mail, PDFs, tablet PCs and the like, print campaigns are increasingly being integrated with digital and other