Campbell-Ewald Advertising

25 Tips for Building Your Custom Publishing Business
December 1, 2005

The custom publishing industry continues to thrive. A new study shows that custom publishing spending grew again in 2004 to an all-time high of $953,748 per company, representing an 18-percent increase over last year, as well as the most significant jump in five years. The study also showed that more than 54 percent of custom publishing is being outsourced either to a custom publisher, an ad agency, a design firm or a PR firm. The study was conducted by Publications Management in conjunction with the Custom Publishing Council (CPC), the leading professional association for custom publishers in North America, representing 70 of the

Best in Custom Publishing Recognized at Pearl Awards
November 1, 2005

New York, NY -- November 28, 2005 -- Eighty-eight awards were presented in 30 categories at the second annual Pearl Awards, hosted by the Custom Publishing Council (CPC), at the University Club in New York City. Hosted A team of 30 judges poured over 357 entries to identify publications demonstrating the best in strategy, design and editorial. Applicants submitted entries in both business-to-business and business-to-consumer sectors, as well as by circulation size, and were awarded gold, silver and bronze awards.   The 2005 Pearl Award winners were: *(denotes number of awards received) The Magazine Group WebMD the Magazine (6) Biz Tech for

USPS Mails Deliver Magazine
August 1, 2005

The United States Postal Service (USPS) recently mailed the premiere issue of Deliver magazine to help companies promote their services through direct marketing. The bimonthly magazine provides tips and guidelines from leaders in the corporate and direct marketing industry to maximize the success of direct marketing, according to the USPS. The initial goal is for Deliver, published by Campbell-Ewald Publishing, to reach 350,000 corporate marketers. "The magazine's goals are to bridge the direct mail world with advertising, to drive recognition of direct mail as a critical component of any multichannel marketing effort and to stimulate increased consideration and use of direct marketing by top U.S. brands,"

USPS Mails Deliver Magazine
June 1, 2005

The United States Postal Service (USPS) recently mailed the premiere issue of Deliver magazine to help companies promote their services through direct marketing. The bimonthly magazine provides tips and guidelines from leaders in the corporate and direct marketing industry to maximize the success of direct marketing, according to the USPS. The initial goal is for Deliver, published by Campbell-Ewald Publishing, to reach 350,000 corporate marketers. "The magazine's goals are to bridge the direct mail world with advertising, to drive recognition of direct mail as a critical component of any multichannel marketing effort and to stimulate increased consideration and use of direct marketing by top U.S. brands,"