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Viewability Trend Takes Spotlight in GQ.com's Latest Revamp
July 7, 2015

GQ.com is getting a new look this year, and that includes making sure the site's ads are ones people will look at.

Ahead of a larger redesign that will debut in the fall, GQ is rolling out some tweaks to its site, including a revamped home page, new slideshow format, a new grooming section and in-stream ads designed to own people's attentions. Mr Porter, Mont Blanc, Tiffany & Co. and LG are among the first brands to use GQ's new ad formats.

Vimeo Partners with Web Publishers to Sell VOD Titles on Their Sites
January 22, 2015

Call it "Vimeo everywhere": The Internet-video company has opened up its paid video-on-demand catalog of 16,000 titles to let third-party web publishers sell or rent them directly on their sites.

Vimeo has inked pacts with three online publishers - CBS Interactive, The Atlantic and TEN: The Enthusist Network - for the Vimeo On Demand Publisher Network.

Under the program, publishers can embed videos into article pages or their own VOD storefronts and let users buy them from the syndicated player. That's a capability, Vimeo CEO Kerry Trainor pointed out, that is not available with Apple's iTunes and Amazon Video.

Can First Look Media Make Headlines That Aren't About Itself?
December 4, 2014

When a crusading but conflict-averse billionaire bankrolls several of journalism's most prominent mavericks to create a hard-nosed investigative news organization, it's a recipe for turmoil. eBay founder Pierre Omidyar's differences with First Look Media staff have been all over the press. Two top hires are out the door. Sarah Ellison asks whether First Look Media can make headlines that aren't about itself.

The Great Intern Revolt
June 30, 2014

The great media-world intern revolt didn't arise from an army of underpaid fashion-closet assistants, coffee-order-takers and instant-news-rewrite bloggers suddenly storming the castle in fury.

It began when a 40-something who'd built himself a comfortable career in finance read an article in The New York Times.

In April 2010, Eric Glatt had already quit his job at AIG to pursue his first love-film. He had received certification in the art of film editing and was working as an unpaid intern on Fox Searchlight Production's film, Black Swan.

The Tortured History of Entertainment Weekly
June 18, 2014

The early and mid-90s Entertainment Weekly was a trade magazine for the masses: A publication that promised to make consumers, whether 11 or 45, into near-experts. It took a while to figure out the format-at first, it was a little too snobby New Yorker and not enough Henry Luce-style middlebrow-but by the mid-90s, it had hit its stride.

But doing what its readers liked and doing what its parent company Time Warner needed did not always, or even often, coincide. Entertainment Weekly premiered just about a month after the completion of the merger of Time Inc. and Warner Communications

'BBC News Should Learn Lessons from Buzzfeed in Digital Strategy'
May 21, 2014

BBC News should learn lessons from Buzzfeed to drive a digital presence that is "punching well below its weight", according to a report on the future of its output.

The report, commissioned by BBC head of news James Harding from Sir Howard Stringer, also said that the BBC's web presence lacks "character and personality" compared with younger rivals such as Vice Media and Buzzfeed.

Stringer, a BBC non-executive director, made the point that in just eight years Buzzfeed has developed a bigger audience than BBC News and BBC Worldwide manages internationally.

The New Republic's Website Has A New, New Look
May 9, 2014

The New Republic, which redesigned its website early last year as part of a broader publication re-launch, has rolled out some layout changes in response to user feedback.

One of the most maligned features of the website's design was the placement of massive headlines over the top photos on article pages. Striking in theory, it was often difficult to manage in practice, rendering the photo meaningless and making the text harder to read.

Also, advertisements no longer appear within the body text of articles; instead, they inhabit the right rail of each article page.

1. Destroy the Village. 2. Save it.
May 2, 2014

Are we living in the golden age of digital media? It certainly looks that way to Ken Lerer. Venture capitalists like him have poured close to $100 million into digital content businesses since the beginning of 2013, by my calculations. Corporate investors have thrown in about the same amount, bolstered by the $70 million Rupert Murdoch put into Vice Media last August. Then there’s Pierre Omidyar’s down payment of $50 million on a bigger pledge of $250 million for his would-be new media chain, First Look Media, putting him in a class by himself.