There’s been a lot of talk recently about the “end of the banner ad era” and the rise of so-called native monetization models. At the same time, AOL and others are pushing to rethink the display ad format. Digiday asked a group of industry leaders from agencies and publishers whether the days of the banner ad are numbered. Here’s what they said:
McKinsey & Co.-the consulting firm that was associated with magazine closings, layoffs and deep budget cuts at Condé Nast-is hard at work again inside 4 Times Square in what insiders describe as the newest phase of the firm's work there.
Ralph Lauren was standing on the second floor of his store on Madison Avenue and 72nd Street in the middle of a party he was throwing for new Architectural Digest editor in chief Margaret Russell. The whole scene felt like a coronation.
Condé Nast's ad pages plummeted by nearly a third for the year, as the publisher lost more than 8,000 ad pages from 2008
Condé Nast’s ad-page numbers are in for its 2009 issues, helping shed light on why the company made sharp cuts this fall.
The company’s ad pages at monthly magazines have declined by almost a third since last year, with the company losing 8,359 ad pages this year, according to estimates it released Wednesday. Condé Nast began cost-cutting this fall, closing Gourmet, Modern Bride, Elegant Bride and Cookie.
The first three quarters of the year saw 383 magazine closures and 259 new launches according to a report this week from MediaFinder.com
• PC World and Macworld promote Michael Carroll to SVP/group publisher, and name Paul Zampitella publisher of Macworld.• Ken Beach joins Hanley Wood as executive vice president, corporate sales.• Consumers Union promotes Kim Kleman to editor-in-chief of Consumer Reports magazine.• Mike Martin is named president of Cygnus Business Media - publishing.• Carolyn Kremins is named…
Mary Berner resigned from her post as group president of Fairchild Publications—a division of Condé Nast Publications—in January, on the heels of a company reorganization last fall. A company statement said she was leaving to “pursue other business opportunities.” As a result of the corporate revamp, Berner, who was a 10-year veteran of the company, was no longer reporting to S.I. Newhouse Jr., chairman of Advance Publications—Condé Nast’s and Fairchild’s parent company. Instead the restructuring left her reporting to Condé Nast CEO Charles H. Townsend. Berner commented, “I have been running my own division for the last several years, and after recent conversations regarding