Content management systems (CMS) are crucial for creating and distributing web and print content dynamically, and today they are at the heart of publishers’ multi-channel publishing efforts. A robust CMS can more easily track content so that it can be archived, reused, and monetized. A CMS can be used to semantically organize content so that publishers can relate similar items or create new products from content bundles. Sophisticated management of content is an increasingly important cost-cutting technology for multi-channel publishing and many organizations are investing in updating this core technology.
More than a decade into the “CTP revolution,” many of the promises of digital workflow have yet to be fulfilled. The publishing industry is far from achieving the hands-off, utopian workflow many envisioned when film went away and content went digital. While some in the industry once resisted the notion of a digital workflow, most now agree that the evolution from film to files has been a positive for the publishing world—as profound a development as desktop publishing. With digital content, publishers can now cut out much of the prepress expense for their print workflow, and perhaps even more importantly, their content is now