Everyday Food

Martha Stewart Living At 25: Leveraging The Personality, The Magazine, And The Cross Platform Selling.
May 7, 2015

Martha Stewart Living has always lived up to the dynamic personality of its namesake, staying true to its mission and focus: the creativity of the domestic arts. The magazine will celebrate its 25th birthday in 2016 under the masterful guidance of Meredith Corporation.

Meredith acquired the rights to Martha Stewart Living and http://www.marthastewart.com in October 2014 following a 10-year licensing agreement under which Meredith is responsible for sales and marketing, circulation, production, and other non-editorial functions of Martha Stewart Living and Martha Stewart Weddings magazines.

Martha Stewart Hands Off Magazines' Business Operations to Meredith
October 16, 2014

Martha Stewart is getting out of the business of magazines -- mostly.

Her company, Martha Stewart Living Omnimedia, has struck a 10-year licensing agreement with Meredith Corp., owner of Better Homes and Gardens and Every Day With Rachael Ray, to handle the advertising sales, marketing, circulation, production and "other non-editorial functions" for Martha Stewart Living and Weddings magazines, their websites and video libraries, the companies said Wednesday. Living and Weddings are Martha Stewart's remaining two magazines after it closed Whole Living in 2012 and shifted Everyday Food to a supplement for Living.

Media's To-Do List: Engineering a Reversal of Fortune in 2013
January 2, 2013

In business, all years are critical — make a big mistake and you won’t have the chance to make another one. But in the media, wave after wave of transformation mean the coming year is particularly important.

Insurgents are racing over the hills; margins, along with the advertising sales that drove them, are tumbling; and people consume media content at a time, place and, often, at a cost of their choosing. Forget New Year’s resolutions. We’re talking imperatives, a to-do list that requires eating your Wheaties and then some.

CEO Gersh packing her bags at Martha Stewart; Profitability Still Elusive
December 19, 2012

Martha Stewart Living Omnimedia CEO Lisa Gersh is expected to announce her resignation, possibly as early as this week, just five months after she was elevated to the top job.

The struggling company is said to be weighing a new strategy in an attempt to transform itself into one more focused on merchandising across a range of products.

For months, there also has been talk of tension between Gersh, an experienced media executive, and the company’s namesake founder and chief creative officer.

Magazine Publishers Scale Back on Holiday Parties
December 14, 2012

Last year, Lucky magazine gave 2011 a modest send-off. While Vogue went to The Standard and Glamour held parties at both Mister H and the Electric Room, Brandon Holley and Co. retired to the Frames Bowling Lounge for their office holiday party.

This year, they’re keeping festivities quaint as well — on Wednesday, they’ll be celebrating in-house, at their sixth-floor offices at 4 Times Square. A raffle is expected. A buffet will be served in Holley’s office.

Explained a spokeswoman: “Most people spend time in her office for meetings. This is a nice time to have staffers hang out

Deck the publishing halls with pink slips
December 7, 2012

Talks to sell Whole Living to OpenGate Capital and Jack Kliger collapsed at the 11th hour — pushing Martha Stewart Living Omnimedia to shutter the publication. Staffers were given the sad news yesterday afternoon.

As talks concerning the $2.5 million sale to OpenGate were cratering, Martha Stewart was seen partying at Art Basel in Miami on Wednesday night.

“The business was losing too much cash and needed a lot more to operate it as a going concern,” said Andrew Nikou, CEO of OpenGate, which owns TV Guide.

Martha Stewart Living Omnimedia to Lay Off Staff and Reduce Magazines
November 2, 2012

Like many New York companies, Martha Stewart Living Omnimedia had a difficult week. The basement of the company’s offices in west Chelsea were flooded by Hurricane Sandy, sending staff members home for the week and forcing the company to twice reschedule its quarterly earnings report, now set for Friday.

On Thursday, there was more bad news when the company announced it was scaling back two of its four magazines and laying off about 70 employees, or 12 percent of the nearly 600-person company.

Martha Stewart Living Omnimedia Reports Fourth Quarter and Full Year 2011 Results
March 2, 2012

Martha Stewart Living Omnimedia, Inc. today announced its results for the fourth quarter and full year ended December 31, 2011. The Company reported revenue for the fourth quarter and full year 2011 of $61.7 million and $221.4 million, respectively.

Lisa Gersh, President and Chief Operating Officer, said, "Our fourth quarter results were in line with our expectations and underscore the importance of our work to return Martha Stewart Living Omnimedia to growth and profitability.

Martha Stewart Living Omnimedia Names Karen Schuchardt SVP of Digital Media
February 27, 2012

Martha Stewart Living Omnimedia, Inc. today announced that Karen Schuchardt has been named Senior Vice President of Digital Media Sales. An accomplished digital ad sales chief who has held leadership roles at premier media companies such as Viacom Media Networks, Google and Yahoo!, Ms. Schuchardt, will drive digital ad sales and develop integrated programs