Family Circle

IPC Media chief executive to retire
April 10, 2013

Sylvia Auton, the chair and chief executive of Marie Claire publisher IPC Media, is to retire after 36 years with the company.

Auton, 63, has been chief executive of the UK's largest magazine company – publisher of titles including Ideal Home, Woman's Own, InStyle and Now – since 2003.

She moved to the US to take the role of executive vice president at parent publishing company Time Inc in 2007, retaining the role of chair at IPC, but returned to the UK four years later to resume the chief executive role.

Women's Service Mags Trade Housekeeping for Style
March 12, 2013

Traditionally the purveyor of recipes and cleaning tips, women's service magazines have come a long way, but apparently not far enough. More than a decade ago, Real Simple and O, The Oprah Magazine packaged service as lifestyle, forcing the category to pivot en masse. The Web also has made free service content easily accessible, and young women are more inclined to search online than pick up a magazine.

So, in the past year, Good Housekeeping, Redbook, Family Circle, Ladies' Home Journal and Woman’s Day—all facing long-term advertising and newsstand sales declines—further downplayed their bread-and-butter housecleaning

Who will unlock the digital promise of IPC Media?
March 11, 2013

IPC Media – one of the world’s most famous magazine groups – is celebrating its 50th anniversary in 2013. Or rather, it isn’t. The London-based company may have decided there’s no reason to party. Business is tough, copy sales and advertising are sliding, and profits have fallen by more than two-thirds in 10 years. And now parent company Time Warner is floating the company off as part of Time Inc. It’s effectively up for sale.

The announcement came today after abortive negotiations to sell IPC (along with most of Time Inc’s 130 magazines including Time, Sports Illustrated and People, America’s

Meredith Digital Unveils Updated Market Positioning And New Logo
February 25, 2013

Meredith Corporation, the leading media and marketing company serving American women, today introduced an updated market positioning and logo for Meredith Digital that reflects Meredith's unique ability to tap into the vast purchasing power of the 40 million women it reaches monthly across digital platforms.

In Thrifty Times for Publishers, Food Finds Success
February 25, 2013

Demand for magazines in retail outlets keeps weakening, and Wal-Mart Stores is worried because shoppers are holding a tight rein on spending. So a new magazine, available only at Walmart, should rank right up there among what Twitter users call #epicfails, yes?

Instead, the magazine, Delish, did well enough with its first issue in November, according to its publisher, Hearst Magazines, that it is being expanded this year to quarterly frequency. It will publish issues dated February, May, August and November.

Delish’s performance was cited as a high point of last year in an annual review by Hearst Magazines’s parent

A New King of Magazines Emerges
February 19, 2013

In 1922, the same year Henry Luce and Briton Hadden founded Time magazine in New York City, Edwin Thomas Meredith launched a title called Fruit, Garden and Home in Des Moines, Iowa.

Two years later, the magazine changed its name to Better Homes and Gardens, today one of the biggest-selling titles in the U.S. and a core product of Meredith Corp., the Iowa-based TV and magazine firm still controlled by the Meredith family. It is now poised to merge with most of the glamorous Time Inc. publishing empire that Mr. Luce built into international fame.

Meredith Expands Digital Video Content with Original Videos from CelebTV
October 23, 2012

Meredith Corporation, the nation’s leading media company serving American women, announced today that it has reached agreement with CelebTV (www.celebtv.com), the award-winning digital entertainment network, to feature daily original HD videos on Meredith’s Divine Caroline site beginning this week.

A Sale Gives a Magazine on Healthy Eating a New Lease on Life
October 23, 2012

Employees at Eating Well magazine sometimes don’t quite believe their good fortune. Since the Meredith Corporation bought the magazine last year for $29 million, it moved out of the drafty warehouse offices it shared with curtain-climbing raccoons and a squirrel skilled at stealing bread loaves, and into a new $500,000 space with views of the Adirondacks and room to grow an edible garden. And the staff can now consult with Meredith editors at magazines like Every Day With Rachael Ray and Family Circle to brainstorm about test kitchens and effective covers.

Woman’s Day Turns 75 While Looking Forward
September 17, 2012

A magazine that was introduced when the newest technology to reach consumers was the radio soap opera wants to demonstrate its relevance to readers — and advertisers — with a commemoration of its 75th anniversary that is focused as much on the present and future as the past.

The magazine is Woman’s Day, which began in 1931 as a menu sheet given to shoppers at supermarkets owned by the Great Atlantic and Pacific Tea Company. In 1937, the freebie was expanded into a magazine, priced at 2 cents a copy, and sold only at A.& P. stores.