Meredith Corporation, the leading media and marketing company serving American women, announced today that it will increase the rate base for EatingWell magazine to 750,000 from 600,000, effective with the July/August 2013 issue. The bump represents a 115 percent increase in EatingWell magazine’s circulation since Meredith acquired the EatingWell brand in June 2011.
Consumers are shying away from impulse buys, and the magazine industry is feeling the pinch.
According to data released by the Audit Bureau of Circulations on Tuesday, overall paid and verified circulation of magazines declined slightly, by 0.1 percent, in the first half of 2012. But newsstand sales — often seen as the best barometer of a magazine’s appeal — were down nearly 10 percent.
Game Informer, a video-game publication owned by GameStop (GME) Corp., increased its paid circulation more than any other U.S. magazine in the past year by tying subscriptions to discounts with the retailer.
The monthly magazine’s circulation jumped 37 percent from a year earlier to 8.2 million copies as of June 30, pushing it past Better Homes & Gardens magazine to make it the third- largest magazine in the U.S., the Audit Bureau of Circulations said yesterday in a statement.
ABC released the semiannual FAS-FAX report for U.S. consumer magazines today. The FAS-FAX report includes top-line circulation data for all magazine members for the first half of 2012.
Although digital editions have previously been included in the topline paid and verified circulation number, this is the first report that breaks out a standalone digital replica column. For this period, 258 U.S. magazines reported more than 5.4 million digital replica editions (paid, verified and analyzed nonpaid). This accounts for approximately 1.7 percent of the total circulation.
Meredith Corp. has lost a big rainmaker at the same time that it axed 80 people in the midst of declining magazine ad revenue. Martin Reidy, who led the hot B-to-B unit Meredith Integrated Marketing (recently renamed Meredith Xcelerated Marketing), was hired in 2009 by then-National Media Group president Jack Griffin from Publicis Modem to help turn the company into a full-service marketing services provider.
MXM at one time represented some 20 percent of revenue for the Meredith National Media Group and has counted Chrysler, Kraft and Wells Fargo among its clients.
Meredith Corporation announced today that it has renewed The Better Show for its sixth season, beginning in September 2012. So far, the show has cleared four of the top five U.S. TV markets (New York, Los Angeles, Chicago, Philadelphia) and is already sold in 135 cities.
In addition to Meredith, groups that have renewed or acquired The Better Show for fall 2012 include: CBS, Lin, Sinclair, Hearst, Newport, Gray, Northwest and New Age. Sales efforts are still underway, and Meredith expects to add additional station groups and markets before the new season begins.
Meredith Corporation announced today that it has signed an agreement with Disney Publishing Worldwide to acquire the assets of FamilyFun.
New Media Strategies (NMS) and Meredith Xcelerated Marketing (MXM) announced today that Founder & Chief Executive Officer Pete Snyder will step down from executive duties at the company at the end of the year.
Meredith Corporation and Reader's Digest Association announced today they have completed the agreement for Meredith to acquire Every Day with Rachael Ray.