As the number of mobile readers climbs over 50 percent for many newspapers, it is logical that we would infuse mobile thinking throughout the newsroom. Yet, in a majority of newsrooms, the focus is not on mobile. Newsrooms need to start changing this by hiring a mobile editor. The mobile editor should be sheriff to the news disseminating community. Better yet, the mobile editor should be a sort of traffic cop, directing cars when the traffic lights are malfunctioning. The position should not be a transitional job that may eventually disappear.
For half a century or so, media advertising has been sold on the basis of "impressions" -- that is, the number of people who were theoretically exposed to an advertisement. Even after media started moving online, this practice continued, with many publishers and advertising companies measuring results by traffic or "unique visitors," or in some cases by clicks. Some media outlets are pushing for better metrics, however, and one of the newest candidates is the amount of time that a visitor is exposed to an advertisement.
The Financial Times is one of the media companies experimenting with this method
Quartz launched 2-and-a-half years ago as an upstart digital-first, global business news brand. The proposition: Quartz would outflank established rivals like The Economist, Wall Street Journal and Financial Times by being more nimble, more audience-focused - and free.
Kevin Delaney, the editor-in-chief, president and co-founder of Quartz, joined the Digiday Podcast to discuss how the 100-person, Atlantic Media-backed publication has rethought many newsroom practices as it built a site that now reaches 10 million people a month.
In a move meant to blunt escalating European Union action against Google's marketplace dominance, Google will tomorrow announce a $150 million partnership, to be spent over three years, in support of something called the Digital News Initiative (DNI), I've learned through several confidential sources.
At the Financial Times FT Digital Media 2015 conference, Google president EMEA and strategic relationships Carlo D'Asaro Biondo is scheduled to kick off and keynote the program, which will be followed by a Google press release and a well-placed op-ed column.
The past few months have been full of change at The Economist. In January, Zanny Minton Beddoes was appointed the magazine's new editor after her predecessor, John Micklethwait, left for Bloomberg. In November, The Economist launched Espresso, a daily news digest delivered via email or a dedicated app, which has been downloaded more than 600,000 times. And it's been reported that the magazine is looking at expanding into China and India to reach new readers. The Financial Times reported that The Economist's paid circulation fell last year for the first time in at least 15 years - but the magazine's digital and print circulation is still
Should music ever be free? That was the inescapable topic of discussion among the hordes of recording-industry middlemen and hangers-on gathered for the music section of the South by Southwest (SXSW) conference last week.
It's a schism that has emerged just when it looked like subscription streaming services, such as Spotify, were bringing an end to the music industry's years of economic pain. The dispute concerns the "freemium" model, which allows consumers to listen to music for free in exchange for listening to ads, or pay to listen without ads.
Pangaea, the Guardian's new programmatic alliance, may have turned heads in the U.S., but it's nothing new for publishers in Europe.
With the deal, The Economist, Financial Times and CNN International and others have all agreed to combine their collective programmatic inventory and data, giving them the kind of scale and data that they wouldn't get otherwise. The hope is that will attract advertisers, boost CPMs, and make them more competitive with the likes of Facebook and Google.
If you thought there was a flood of content last year, just wait. The good news, though, is that more of the good stuff will rise to the top.
And along with the content, expect more tracking of the people consuming it, but less agreement on how to measure exactly what they're doing.
Here, then, are some predictions for the media and technology businesses in 2015.
The Daily Paywall is a new website that's loaded with tens of thousands of pirated articles from some of the world's top paywalled newspapers, and its proprietor will pay you to read them.
Anyone who's spent any amount of time online knows what it's like to hit a paywall-you click the link, get a prompt to subscribe for access, perhaps experience a brief pang of disappointment, shrug, and move on your way. Thousands of bits of reportage and information remain sealed off.