Forrester Research Tuesday (Oct. 9) forecasted a 17 percent compound annual growth for online advertising spend during the next five years, down from the 20 percent yearly increases it had earlier predicted. The Cambridge, MA-based research firm says the industry will reach $12.7 billion this year, growing to $28 billion by 2017.
Forrester Research Inc.
Apple Inc. (AAPL), set to release a new iPad tablet tomorrow, doesn’t have an Android-based competitor with more than 5 percent of the market, Forrester Research Inc. said in a report published today.
Apple, based in Cupertino, California, controls 73 percent of the market, while Samsung Electronics Co. (005930), Sony Corp. and Toshiba Corp. are among companies making incremental improvements to tablets without bringing services that cut into the market share, Sarah Rotman Epps, an analyst at Forrester, said in the report.
Hearst Corporation and iCrossing today announced an agreement for Hearst to acquire iCrossing, one of the largest independent digital marketing services providers in the world. The announcement was made by Frank A. Bennack, Jr., vice chairman and CEO, Hearst Corporation, and Don Scales, president and CEO, iCrossing.
Sixty-nine criteria were used to gauge the E-Mail Service Providers (ESPs), divided into three buckets: current offering, strategy and market presence. Forrester said the 15 ESPs were selected from a potential group of 40, using firms with at least $10 million in global billings and those that send 200 million-plus emails a month, among other benchmarks.
New York, NY July 31, 2008 – Forrester Research, Inc. (Nasdaq: FORR) (www.forrester.com) has acquired JupiterResearch, LLC (www.jupiterresearch.com) and its parent company, JUPR Holdings, Inc., from MCG Capital Corporation (Nasdaq: MCGC) (www.mcgcapital.com) for $23 million in cash plus assumed liabilities, subject to postclosing adjustments. JupiterResearch has 83 employees and 2007 revenues of approximately $14 million. Forrester, with 2007 revenues of $212 million, now has more than 1,000 employees. This strategic purchase complements Forrester’s syndicated business model, as JupiterResearch joins Forrester’s Marketing & Strategy Client Group, which contributed $46.4 million to Forrester’s total revenue in 2007. The Jordan, Edmiston Group, Inc. (JEGI) (www.jegi.com), the leading
In his new role as Time Inc. Interactive’s general manager, Gordon McLeod oversees the online operations for the world’s largest publisher (more than 150 magazines spanning the globe). He is responsible for business strategy and operations at Web sites for big-name magazine titles such as Time, Money, Fortune, People, Sports Illustrated, and Entertainment Weekly, among others—covering everything from fashion to food to farming. “We just see huge growth in online sales,” McLeod says. With online advertising on the upswing for many publishers, from consumer to trade magazines, McLeod says he’s excited about leading the effort at Time Inc. He honed his online-management skills as