Hearst Corp.

Content Is Still King at the Executive Summit on Digital Media
May 21, 2015

On Monday Publishing Executive hosted it's second annual Executive Summit on Digital Media, which gathered over 60 publishers to discuss strategies around digital revenue, mobile monetization, and data analytics. The day was a resounding success thanks to the amazing speakers we had in attendance, from Mitch Rouda, president of eMedia at Farm Journal to Brian Madden, VP of audience at Hearst Digital Media, and John Lerner, CEO of Breaking Media -- to name a few.

Press Release: Hearst Launches GoodHousekeeping.TV in Continued Expansion of On-Demand and Paid Video Content Offerings
May 19, 2015

NEW YORK, NY--(May 17, 2015) - Good Housekeeping and Hearst Digital Studios have partnered to launch GoodHousekeeping.TV, a premium video experience featuring the Web's most well-known creative experts alongside Good Housekeepingeditors. These how-to video classes offer a wide range of cooking, crafting and DIY projects, including repurposing vintage photos, creating the perfect gallery wall and transforming store-bought candy into beautiful, edible works of art. GoodHousekeeping.TV can be found at www.goodhousekeeping.tv and on Facebook,TwitterYouTube and Pinterest


Top 7 Tweets from Publishing Executive Live: Executive Summit on Digital Media
May 19, 2015

Befitting an event focused on digital media strategies, yesterday's Publishing Executive Live: Executive Summit on Digital Media spurred quite a bit of Twitter activity. Throughout the day speakers and attendees alike shared pictures and quotes from the day's panels, using the hashtag #PELive15. The event gathered over 60 publishers from B2B and consumer media to discuss strategies around digital revenue, data analytics, and mobile-optimized content.

 

Press Release: Rudy Konyushkov Named Chief Technology Officer, Hearst Magazines International
May 7, 2015

NEW YORK, May 5, 2015 - Hearst Magazines International has appointed Rudy Konyushkov chief technology officer, responsible for overseeing the company's technology teams and strategy to accelerate innovation and maximize business growth. Konyushkov will continue to serve as CTO of Hearst Shkulev Media (HSM), a Russian joint venture of Hearst Magazines International. The announcement was made by Phil Wiser, chief technology officer of Hearst Corporation, and Simon Horne, senior vice president, chief financial officer and general manager of Hearst Magazines International, to whom Konyushkov will report. He will be based in New York City and Moscow.

Teen Vogue Debuts Condé Nast's First Sponsored Cover Ad
April 27, 2015

Kylie Jenner has been the subject of plenty of online buzz this week for landing her first solo Teen Vogue cover, but it won't be the reality star's face subscribers see when they receive their music-themed May issue. That's because Teen Vogue-in a first for parent company Condé Nast-is getting in on the growing cover ad trend with a false cover sponsored by hair-care line Tresemmé.

In addition to the cover, Tresemmé's sponsorship, which focuses on festival style, includes an advertorial on the inside flap with tips on how to get Jenner's cover look

Esquire Takes ‘What I’ve Learned’ Feature to Medium
April 22, 2015

Esquire is launching a content partnership withMedium, the digital publishing platform founded by Twitter co-founders Evan Williamsand Biz Stone, through which the Hearst-owned title will present audio recordings of interviews with celebrities like George Clooney and Clint Eastwood as animated videos.

The animated interviews are being culled from Esquire's popular "What I've Learned" column, which typically features subjects like the late Elmore Leonard  dispensing male wisdom. As part of a 10-week series on Medium, Esquire will also produce 10 new "What I've Learned" text pieces for the platform

Quad/Graphics Awarded 20-Title Contract from Hearst Magazines Valued at More than $500M
April 20, 2015

SUSSEX, WI-April 20, 2015-Quad/Graphics Inc. will continue to be the primary printer for Hearst Magazines' through 2020 under a new agreement valued at more than $500 million. Quad produces 20 of Hearst's 21 U.S. magazine titles, including CosmopolitanELLE,EsquireGood HousekeepingO, The Oprah MagazinePopular Mechanics and Car and Driver, as well as inserts and custom print products.

Quad/Graphics has been Hearst Magazines' largest print supplier since 2011, when it began printing Good HousekeepingHarper's BAZAARHouse BeautifulO, The Oprah Magazine,Woman's DayELLEELLE DECORCar and Driver and Road & Track in addition to Veranda, which the company has printed since 2007.

ASME Dramatically Overhauls Ad Guidelines, Now OK for Editors to Create Ads
April 16, 2015

The American Society of Magazine Editors has overhauled its guidelines, clearing away hurdles that sought to prevent editors from creating advertising content or publishers from selling ads on magazine covers.

Unlike the old guidelines, where discouraging cover ads was the first item on the list, now there's no specific language dissuading publishers from selling cover ads. And when it comes to editors collaborating alongside advertisers, the new principles simply say, "Editors should avoid working with and reporting on the same marketer." They previously said, "Don't Ask Editors to Write Ads."