The persistence of change in the publishing industry frames the technology conundrum: Publishers need better tools to keep up with the marketplace, but they are implementing those tools in ways that solve problems they thought they had at the time of the initial assessment. Two, three, or five years down the road, this approach winds up enshrining the past.
There is an unsung part of the magazine media industry that many of us rarely think or hear about, and yet a case can be made that this hard working section of the industry is the mighty engine that actually keeps us running.
We constantly read about creativity in our industry, about the art or editorial without which we wouldn't have a business. We read about newsstand issues, both the good and the bad. But the "magazine auto mechanic" who keeps the engine running is rarely in the forefront of industry discussions. Yet without a good, well distributed substrate, where would you put your creative content?
In Esquire's approximately 286 page October issue, I read a quote from Arthur Miller that reminded me of the publishing industry in general, and of my experience at thePrint & Interactive Media Executive Conference (PRIMEX) last week. "Fear, like love, is difficult to explain after it has subsided, probably because it draws away the veils of illusion as it disappears." Indeed, the print industry has had the fears, misconceptions and its illusions drawn away as we move forward and adjust our business plans to 21stcentury communication.
Blanchard Systems (www.blanchardsystems.com), the developer of the SendMyAd (www.sendmyad.com) ad portal, is pleased to announce record attendance at the Third Annual SendMyAd Users Meeting. The record number of Publishers and Affiliates attended the meeting hosted by Time Inc. at the Time Life Building in New York City.
On April 3, 2010, the publishing ecosystem was changed forever. For magazines, the launch of the iPad signaled the exciting new era of interactive, innovative publications and new revenue opportunities. For agencies and advertisers, the launch of the iPad meant promise but also radical changes.
My favorite part of a very good keynote address from Josh Tyrangiel, editor of Bloomburg Businessweek, at this year’s Publishing Business Conference & Expo came near the end of his talk. After some personal reflections on the changes in publishing since he first joined Time magazine as a cub writer in 1999, and recounting the overhaul of Businessweek under his direction, Tyrangiel arrived at a stark observation.
The TH(ink) E-reading Summit will take place on Wednesday, March 21, 2012 at the New York Marriott Marquis in conjunction with the Publishing Business Conference & Expo, North America's largest conference for book and magazine publishers.
The 2012 TH(ink) E-reading Summit is a half day of programming that offers a better understanding of how e-reading technologies and market developments will create opportunities for selling content from book and magazine publishers.
This year, while we saw refinements and hybridization in the tablet market space, the lack of overwhelming leaps in publication delivery technologies was good news. CES 2012 predicts we will have a year to refine production tools and workflows to deliver content to a relatively stable delivery platform environment.
The launch of the iPad in 2010 launched a new era of innovative publications accompanied by new revenue opportunities—and pushed the limits of production staff who were required to produce more products without any accommodation to publication schedules. Publishers from across the spectrum realized that they must explore new workflows, publishing tools and business models to deliver their content simultaneously to any media channel.