King Fish Media
With content marketing a growing trend, publishers have an opportunity to leverage their expertise and authority in content, design, promotion and audience development to capitalize on this new revenue source. While the returns can be great, the effort requires real investment and proper allocation of resources.
One hundred and sixty guests feted the custom content industry's highest honors this year at a festive celebration at Guastavino's in New York City Monday evening.
The Custom Content Council will celebrate 50 companies on Thursday, November 11th at the seventh annual Pearl Awards Ceremony at The Water Club in New York City.
The launch of the iPad has put a renewed focus on digital media applications, and early evidence suggests the impact of Apple's new product on the digital editions market will be profound. With its portability, interactivity and high-resolution color screen, the iPad seems taylor-made for magazines, and audiences have responded enthusiastically—as widely reported, the most downloaded free news app in the wake of the tablet's launch was a magazine reader.
New Custom Publishing Products on the Market King Fish Media www.KingFishMedia.com King Fish Media created Ducklings for Albertsons supermarkets, for mothers of newborns through 5 years of age, and Easy—”entertaining and food made easy" for Shaw’s Supermarkets. Journal Communications www.JnlCom.com The digital edition of Tennessee Home & Farm offers a video segment that Journal Communications produced on the Down-Home Dumplin’ Cook-off, hosted by the Tennessee Farm Bureau Federation, and an e-commerce mechanism to order the “Down-Home Dumplin’” cookbook. The Pohly Company www.PohlyCo.com Bloom supermarkets and The Pohly Company just re-launched InBloom, a lifestyle magazine for Bloom customers, with an updated editorial approach and design. The company
Custom publishing has been booming in recent years. So when will the bubble burst? Or will it? According to the Custom Publishing Council (CPC), if consistent research and years of relative statistics are any indication, the industry will continue climbing. To remain at the top of its game, however, custom publishing, like any industry, will have to forge the trends, rather than simply witness their emergence. The Move Toward “Custom Content” One reason for steady growth is the fact that the custom publishing industry comprises more than just print media. “Custom publishing has evolved into an umbrella industry encompassing custom content as a whole, across several