Magazine Publishers Of America

Print Mag Audiences Up, Metrics & Other Interesting Data
December 5, 2014

For the past week Mary Berner, President of The MPA (Magazine Media Association), and I have been communicating publicly and sometimes privately. I think all of our conversations have been appropriately spirited and healthy for the industry. We don't agree on all issues, but we are having a professional dialog most of it in the open, and that is good for everyone.

MPA's Mary Berner Kicks Off Magazine Campaign
February 11, 2013

Five months into her tenure as head of the MPA, the Association of Magazine Media, Mary Berner is trying to get its notoriously competitive members to play ball together.

Berner has spearheaded the creation of a 76-word working statement that makes the case for magazines. Next week, she'll kick off a road show with publishing companies and ad buyers to present it. First up are Hearst, Meredith and Bonnier.

Making the Rounds: MPA, ACT 3 and MediaNext
January 1, 2013

The fall and early winter were a busy time for magazine shows, with AMC 2012, MPA's Magazine Media Conference, taking place in mid-October in San Francisco, "Mr. Magazine" Samir Husni's ACT 3 Conference a week later, sponsored by the Magazine Innovation Center at Ole Miss in Oxford, Miss.

'Is Print Dead?' and Other Topics from the MPA Conference
October 18, 2012

For the record I just flew back from San Francisco on the red-eye to meet some east coast obligations, and haven't had the time or energy to compile my notes and observations from the American Magazine Conference just concluded. So what you are about to read is free flowing stream of semi-consciousness.
 

New Study Reveals Powerful Link Between Magazines and Social
August 23, 2012

A benchmark study conducted by GfK MRI, for MPA, the association of magazine media, concludes that social media enhances consumption of and engagement with magazine content, it was announced today by Chris Kevorkian, MPA’s Chief Marketing and Digital Officer. This new study, called "Magazine Media Readers Are Social," was designed to explore the relationship with social media platforms and magazine media readers 18 to 34 years of age: The Millennials.

ABM, MPA release compensation survey
January 26, 2012

Consumer editorial staffers earn about twice the compensation as their cohorts in b-to-b media, according to the “2011 American Business Media/MPA Compensation Survey Report,” which was conducted by Towers Watson. Consumer salespeople also earned about one-third more than their b-to-b colleagues. The report indicates that company pay levels have rebounded, returning to levels last seen in the middle of the last decade.

Magazine Awards Revamped, Again
November 4, 2011

Last year, the American Society of Magazine Editors caused a kerfuffle in editorial circles when it changed how it determines its prestigious general excellence awards. From then on, ASME said, honors would be based on magazine content rather than circulation size.