Magazine Publishers Of America
For the past week Mary Berner, President of The MPA (Magazine Media Association), and I have been communicating publicly and sometimes privately. I think all of our conversations have been appropriately spirited and healthy for the industry. We don't agree on all issues, but we are having a professional dialog most of it in the open, and that is good for everyone.
Five months into her tenure as head of the MPA, the Association of Magazine Media, Mary Berner is trying to get its notoriously competitive members to play ball together.
Berner has spearheaded the creation of a 76-word working statement that makes the case for magazines. Next week, she'll kick off a road show with publishing companies and ad buyers to present it. First up are Hearst, Meredith and Bonnier.
The fall and early winter were a busy time for magazine shows, with AMC 2012, MPA's Magazine Media Conference, taking place in mid-October in San Francisco, "Mr. Magazine" Samir Husni's ACT 3 Conference a week later, sponsored by the Magazine Innovation Center at Ole Miss in Oxford, Miss.
For the record I just flew back from San Francisco on the red-eye to meet some east coast obligations, and haven't had the time or energy to compile my notes and observations from the American Magazine Conference just concluded. So what you are about to read is free flowing stream of semi-consciousness.
A benchmark study conducted by GfK MRI, for MPA, the association of magazine media, concludes that social media enhances consumption of and engagement with magazine content, it was announced today by Chris Kevorkian, MPA’s Chief Marketing and Digital Officer. This new study, called "Magazine Media Readers Are Social," was designed to explore the relationship with social media platforms and magazine media readers 18 to 34 years of age: The Millennials.
“If I had a nickel for every time someone said print is dead,” said Andrew Davis of Tipping Point Inc., “it would be a really weird way to make money. Plus, it wouldn’t actually amount to all that much.”
Nina Link, President & CEO, MPA – the Association of Magazine Media, announced today that she will step down from her position at the end of 2012.
Consumer editorial staffers earn about twice the compensation as their cohorts in b-to-b media, according to the “2011 American Business Media/MPA Compensation Survey Report,” which was conducted by Towers Watson. Consumer salespeople also earned about one-third more than their b-to-b colleagues. The report indicates that company pay levels have rebounded, returning to levels last seen in the middle of the last decade.
MPA has issued “The Magazine Mobile Reader,” the first study to exclusively examine the attitudes and behaviors of a select group of consumers: tablet and e-reader owners.
Last year, the American Society of Magazine Editors caused a kerfuffle in editorial circles when it changed how it determines its prestigious general excellence awards. From then on, ASME said, honors would be based on magazine content rather than circulation size.